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Marketing Campaign Specialist

2 months ago

Toledo, Ohio, United States Lamar Media Full time

Position Overview:
This role is essential for individuals passionate about marketing strategies and possessing exceptional organizational capabilities. As a vital contributor to our sales division, you will collaborate with account executives and clients to design and implement effective outdoor advertising initiatives that yield measurable outcomes.

Key Responsibilities:
The Sales & Campaign Coordinator is responsible for managing all sales administrative tasks throughout the sales cycle, both prior to and following the contract phase. This includes:

  • Identifying and prospecting new customer leads for the sales team.
  • Preparing compelling sales presentations and proposals.
  • Coordinating the execution of advertising campaigns sold by the sales team.

Additional tasks may be assigned by Account Executives, the Sales Manager, or the General Manager.

What We Offer:
We provide a competitive hourly wage based on relevant experience and qualifications, along with:

  • 120 hours of paid time off (PTO) that increases with tenure.
  • 12 paid company holidays.
  • Ongoing professional development opportunities.
  • Multiple medical plan options, dental and vision insurance.
  • 401K plan with company contributions.
  • Paid parental leave and wellness program incentives.

Candidate Profile:
The ideal candidate will possess:

  • Excellent command of the English language.
  • Proficiency in Microsoft Office and Gmail applications.
  • Strong interpersonal skills to manage sensitive situations.
  • Demonstrated poise, tact, and diplomacy.
  • Ability to enter and compile data accurately and timely.
  • High energy, enthusiasm, and the ability to meet deadlines.
  • Exceptional organizational skills and attention to detail.
  • Creativity and commercial awareness.
  • Strong written and verbal communication skills.
  • Ability to work independently and take initiative.
  • Problem-solving capabilities.

Education and Experience:
A high school diploma or equivalent is required, with a preference for a bachelor's degree. Candidates should have at least 2 years of relevant experience in sales, marketing, or administrative roles, or an equivalent combination of education and experience.

Daily Responsibilities:
Before Contract Phase:
- Prospecting new customer leads.
- Preparing sales presentations and proposals.
- Providing product, promotion, and pricing information to clarify customer requests.
- Maintaining the customer database or CRM and preparing reports.
- Tracking sales expenses and submitting for reimbursement.

After Contract Phase:
- Coordinating and monitoring ongoing activities related to advertising campaigns to ensure timely execution and excellent customer service.
- Keeping Account Executives and clients informed about campaign statuses.
- Managing campaign progress and delivering performance information.

Work Environment:
The primary work setting is an office environment, with minimal physical demands. The role involves sitting for extended periods and occasional lifting of light items.

About Lamar Media:
Founded in 1902, Lamar Media is a leading outdoor advertising company dedicated to connecting local businesses and national brands with broad audiences through innovative advertising solutions.

Lamar is committed to sustainable practices and reducing our environmental impact, aiming for a significant decrease in greenhouse gas emissions by 2026.

Lamar is an Equal Opportunity Employer:
We welcome applicants from diverse backgrounds and are committed to fostering an inclusive workplace.