Digital Marketing Strategist

6 days ago

Los Angeles, California, United States New Gig Solutions Full time

About New Gig Solutions:

New Gig Solutions is a leading financial services firm dedicated to providing innovative solutions and exceptional service to clients. With a strong commitment to growth and brand excellence, we are looking for a talented and experienced Marketing Manager to lead our multi-channel marketing efforts.

This role is critical in driving our brand's visibility and client engagement through strategic marketing initiatives.

Job Summary:

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that effectively utilize a $10 million annual budget.

Your focus will be on optimizing our presence across radio, podcasts, TV, and other media platforms.

You will play a key role in shaping our brand voice, increasing market share, and driving customer acquisition and retention.

Key Responsibilities:

  • Develop and implement multi-channel marketing strategies that align with our business objectives and target audience.
  • Oversee the allocation and management of a $10 million annual marketing budget, ensuring optimal ROI across all campaigns.
  • Lead the planning, execution, and optimization of marketing initiatives across radio, podcasts, TV, digital media, and other channels.
  • Collaborate with internal teams and external agencies to create compelling content and advertisements that resonate with our audience.
  • Monitor and analyze the performance of marketing campaigns, using data-driven insights to adjust strategies and maximize effectiveness.
  • Manage relationships with media partners, ensuring timely delivery of creative assets and campaign materials.
  • Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the financial services industry.
  • Report on the effectiveness of marketing initiatives to senior management, providing insights and recommendations for future campaigns.
  • Ensure brand consistency across all marketing materials and communications.
  • Stay up-to-date with industry trends and emerging marketing channels to keep our strategies innovative and competitive.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, with a strong focus on media management, including radio, podcasts, and TV.
  • Proven experience in managing large marketing budgets and delivering successful campaigns.
  • Strong analytical skills with the ability to interpret complex data and make informed decisions.
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
  • Experience in the financial services industry is a plus, but not required.
  • Proficiency in marketing tools and platforms, including media buying and analytics software.

Preferred Qualifications:

  • Experience with digital marketing channels, including social media and online advertising.
  • Knowledge of SEO, SEM, and content marketing strategies.
  • Familiarity with CRM systems and customer segmentation techniques.

Benefits:

  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with company match.
  • Generous paid time off and holidays.
  • Professional development opportunities and career growth.
  • Collaborative and supportive work environment.

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