Brand Licensing Analyst

4 weeks ago

Dallas, Texas, United States American Airlines Full time
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities:
Requisition ID: 74522

Overview

Are you prepared to discover a realm of opportunities, both professionally and personally? Become a part of our American Airlines family, where you will have the chance to travel globally, enhance your skills, and evolve into your best self. As you embark on this new chapter, you will face challenges with adaptability and poise, acquiring new competencies and progressing in your career while enjoying a fulfilling experience.

Why This Role is Important

American Airlines is a leading commercial airline that provides passenger and cargo services across North America, Central America, South America, the Caribbean, Europe, and Asia. The following outlines the key responsibilities, qualifications, and requirements for this position. While this is not an exhaustive list, it aims to accurately represent the current role. Management may adjust responsibilities or assign additional tasks as deemed necessary, adhering to all legal obligations, including collective bargaining agreements. Reasonable accommodations will be considered to comply with applicable laws.

Key Responsibilities

This list is intended to reflect the current responsibilities of the role, but additional essential functions may exist. Management may modify duties as appropriate, observing legal obligations.
  • The Brand Licensing Analyst is tasked with cultivating and overseeing global licensing collaborations for American Airlines. You will manage some of the most recognized trademarks and brands, aiming to expand reach, enhance customer relevance, and generate revenue for our brands. This position leads critical agency partnerships to uncover potential licensing opportunities, negotiate contracts, ensure licensed products meet brand standards, and assess the impact across the licensing portfolio. The ideal candidate will possess a robust understanding of brand licensing and management, exceptional negotiation abilities, and a sharp awareness of market trends.
Qualifications for Success

Minimum Education & Experience

• Bachelor's degree in Marketing, Product Licensing, or a related field, or equivalent experience/training

• 5+ years of experience in brand licensing or product management

• Proven experience managing a P&L, agencies, and reporting outcomes related to Brand or Trademark licensing

• Demonstrated leadership skills and experience managing complex projects and timelines

• Strong knowledge of brand management and intellectual property rights

• Proven success in negotiating and managing licensing agreements

• Organized, accountable, and proactive

• Ability to analyze market trends and data to inform strategic decisions

• Ability to collaborate effectively in a team environment and manage multiple projects simultaneously
Skills & Competencies

• Ability to inspire and understand the dynamics between people, processes, and systems; must be a strong project manager

• Excellent grasp of brand and product trends, fostering collaboration among marketing managers, strategists, designers, and agencies

• Knowledge of international licensing and global market trends

• Detail-oriented and adept at resolving issues at all project levels

• Collaborative with various stakeholders; effective communication and teamwork are essential

• Outstanding written and verbal communication/presentation skills with a keen attention to detail

Benefits

American Airlines offers a range of benefits to enhance your experience:
  • Travel Perks: Explore the world with access to 365 destinations on over 6,800 daily flights across our global network.
  • Health Benefits: From day one, enjoy health, dental, prescription, and vision benefits to support your well-being.
  • Wellness Programs: Our wellness initiatives provide the tools, resources, and support you need to be your best self.
  • 401(k) Program: Available upon hire, with employer contributions after one year, depending on the workgroup.
  • Additional Benefits: Enjoy other perks, including our Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.
Embrace Your Authentic Self at American

At American Airlines, inclusion and diversity are the cornerstones of our dynamic workforce. Our 20+ Employee Business Resource Groups focus on connecting team members to customers, suppliers, communities, and shareholders, helping everyone reach their full potential and fostering an inclusive work environment to meet the diverse needs of our world.

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