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Senior Vice President of Marketing

2 months ago

Orlando, Florida, United States Varsity Tutors Full time
Position Overview

Nerdy is seeking an accomplished and innovative Senior Vice President of Marketing to lead our Varsity Tutors for Schools division. This pivotal leadership position will oversee our Institutional Marketing team, initially targeting the K-12 sector with plans for future growth into related educational and B2B markets. The selected candidate will play a crucial role in enhancing Varsity Tutors' institutional business and fostering partnerships with educational institutions nationwide.

Key Responsibilities:

  • Leadership & Team Development: Guide, mentor, and cultivate the Institutional Marketing team to meet departmental and organizational objectives.
  • Strategic Marketing Initiatives: Formulate and implement extensive marketing strategies at national, state, and regional levels to stimulate demand generation and customer retention.
  • Content Creation: Develop compelling marketing materials, messaging, and campaigns specifically designed for the K-12 institutional market.
  • Demand Generation Oversight: Supervise demand generation activities and assess their effectiveness through CRM tools.
  • Market Expansion Strategies: Spearhead the Go-To-Market strategy for the Varsity Tutors for Schools initiative, employing B2B marketing best practices to scale efforts.
  • Cross-Functional Collaboration: Work in tandem with the institutional sales team to create marketing assets that promote revenue growth.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • At least 15 years of experience in B2B demand generation and CRM marketing leadership, with a proven record of surpassing business objectives.
  • Strong leadership capabilities with a history of establishing effective marketing functions.
  • In-depth knowledge of marketing technology products and solutions.
  • Exceptional communication and interpersonal skills, with the ability to engage effectively with diverse audiences.

Benefits:

  • Competitive salary and equity package.
  • Comprehensive healthcare plans.
  • 401k matching program.
  • Flexible paid time off.
  • Remote work opportunity.
  • Access to a free learning membership for you and your household.

Nerdy is dedicated to fostering a diverse workplace and is proud to be an equal-opportunity employer.