Director of Advertising Sales

4 days ago

State College, Pennsylvania, United States AccuWeather Full time
About the Role

We are seeking a highly skilled and experienced Director of Advertising Sales to join our Advertising Sales Department at AccuWeather. As a key member of our team, you will be responsible for building and selling advertising solutions to our key partners, driving revenue growth and expanding our market share.

Key Responsibilities
  • Manage holding company agency relationships, focusing on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms, and Data Analytics & Strategy Teams.
  • Develop a strategy specific to assigned holding companies, driving AccuWeather's data, measurement, media, and analytics revenue.
  • Build and elevate relationships at the highest levels within assigned agencies, C-Suite, Senior Agency Influencers, to continuously uncover strategic opportunities to drive AccuWeather revenue.
  • Identify and lead the development of joint business projects and/or beta opportunities with assigned agencies.
  • Serve as the internal voice of the agency customer to help shape product and marketing roadmaps.
  • Agency account management, including maintaining contact lists, establishing meeting cadence with internal and external key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives.
  • Contribute to AccuWeather's tentpole senior-level engagements and activations with assigned agencies.
  • Partner with Global Accounts and National sales teams to contribute to and uncover category and client-level opportunities globally and regionally at both the Agency and Brand level.
  • Collaborate with internal specialists as needed to meet revenue requirements and to continuously identify relevant opportunities for your agencies.
  • Develop and negotiate trading agreements at an agency holding company level.
  • Be a trusted thought leader to both external stakeholders and investment teams by leading consistent agency education initiatives and events.
  • Operate at the 'tip of the spear', immersing in industry shifts and competitive offerings, to bring an 'outside-in' perspective, framing new sales initiatives and recommendations.
  • Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the agency community.
  • Develop a network of strong relationships with key search and media industry influencers, customers, and partners.
  • Identify, grow, and retain the best and brightest talent, while fostering an open, diverse, and inclusive culture.
Requirements
  • BA/BS degree required.
  • 3+ years digital ad sales experience, with a focus on media, lower-funnel conversion strategies, data, and analytics.
  • Demonstrated ability to think strategically about a particular industry and/or product set.
  • Comfortable with presenting to clients and agencies-in both small or large groups.
  • Familiarity with agency holding companies and strong relationships across the agency landscape.
  • Ability to partner within cross-functional teams.
  • Ability to consult and bring ideas to the table.
  • Strong teamwork and collaboration skills.
  • Ability to build internal networks to accomplish goals through collaboration with resources across teams.
  • Strong writing and copy-editing skills.
  • A self-starter who takes initiative and is action-oriented.
  • Can balance the need for quick turnaround with longer-term strategic efforts.
  • Is flexible and can deal effectively with changes in priorities or ambiguity.
  • Is driven and solution-oriented and can overcome obstacles to drive projects through completion.
  • Comfortable with a fast-paced, always-on, start-up environment.
  • Strong belief in AccuWeather's vision and goals.

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