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Head of Growth Strategy

2 months ago

Los Angeles, California, United States Proper Hospitality Full time

Proper Hospitality is on the lookout for a detail-oriented and results-driven Head of Growth Strategy to spearhead our customer acquisition and retention efforts.

This senior-level role entails the creation, execution, and management of data-centric marketing strategies aimed at boosting growth, enhancing bookings, and maximizing customer lifetime value across our esteemed collection of luxury properties.

Key Responsibilities:

  • Formulate and implement extensive growth marketing plans across various channels, ensuring alignment with overarching business goals and brand identity.
  • Utilize advanced analytics to drive data-informed decision-making, continually refining marketing campaigns to enhance ROI.
  • Foster a culture of ongoing enhancement through test-and-learn approaches, crafting hypotheses, designing experiments, and scaling successful strategies.
  • Refine the entire customer experience, from acquisition to retention, with a focus on elevating conversion rates, minimizing customer acquisition costs, and boosting lifetime value.
  • Collaborate with senior leadership and cross-functional teams to guarantee unified messaging and uphold brand integrity in all growth marketing endeavors.
  • Work closely with our analytics team to select, implement, and optimize the marketing technology stack, including CRM, marketing automation, and analytics tools.
  • Establish and track key performance indicators to assess the success of growth marketing initiatives, providing regular performance updates to the executive team.
  • Remain at the cutting edge of digital marketing trends and best practices, implementing innovative strategies to sustain a competitive advantage.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 7+ years of experience in growth marketing or performance marketing roles.
  • Demonstrated success in driving substantial growth in customer acquisition and retention, ideally within e-commerce.
  • Proven expertise in crafting and executing test-and-learn strategies, with a solid track record of converting data-driven hypotheses into quantifiable business outcomes.
  • Exceptional leadership, project management, and communication capabilities.
  • Strategic problem-solving skills and a growth-oriented mindset.

Company Overview

Proper Hospitality comprises a diverse group of dedicated individuals united by a shared passion for hotels and the art of hospitality. Our guiding principle is straightforward: there is a proper way to conduct business, and anything less is not acceptable. We are in pursuit of the "best of the best" from both within and outside the industry to join us as we cultivate a new kind of lifestyle hospitality company inspired by a rich tradition. The work is demanding and fast-paced, yet immensely rewarding.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federally or state-protected category.

Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.