Marketing Lead

5 days ago


New York, New York, United States MDCalc Full time
About the Role

We are seeking a highly skilled Marketing Lead to join our Life Sciences division at MDCalc. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to promote our advertising services to life science companies.

Key Responsibilities
  • Develop and execute marketing plans and strategies to promote our advertising services to life science companies
  • Collaborate with leadership to set marketing goals and KPIs
  • Create compelling marketing content, including brochures, presentations, case studies, and whitepapers
  • Develop and maintain a library of marketing collateral that supports the sales team's efforts
  • Plan and execute digital marketing campaigns, including email marketing, social media advertising, and content marketing
  • Identify relevant industry events and conferences and plan our participation and presence
  • Implement lead generation strategies to identify and nurture potential life science advertising clients
  • Use market insights to inform marketing strategies
Requirements
  • 8+ years of marketing experience
  • BA/BS degree preferred; MBA is a plus
  • Proven experience in marketing, preferably in healthcare publishing or life science advertising
  • Strong understanding of the life science industry and advertising trends
  • Excellent communication, copywriting, and content creation skills
  • Proficiency in digital marketing tools and platforms
  • Data-driven decision-making and analytical abilities
  • Creative thinking and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
What We Offer
  • Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference by physicians, used by 65% of US attending doctors weekly
  • Dynamic, virtual, work from anywhere environment while providing unique experiences every day
  • A culture of fun and motivated team members that believe in a greater mission here at MDCalc


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