Digital Marketing Manager

4 weeks ago

Austin, Texas, United States AEG Full time
Job Description

Job Title: Digital Marketing Manager

Job Summary: We are seeking a highly skilled Digital Marketing Manager to join our team at AEG. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy to drive engagement and revenue growth.

Key Responsibilities:

  • Develop high-impact advertising and content strategies on digital platforms to grow our database and organic footprint.
  • Oversee email marketing strategy and execution via Salesforce Marketing Cloud, including developing and integrating marketing plans and target audiences.
  • Build and maintain email templates and automate marketing journeys via Salesforce Marketing Cloud.
  • Optimize growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B testing, attribution, segmentation, and experimentation.
  • Manage and execute the content and scheduling calendar for organic venue social media channels and email marketing to support events, venue, guest services, promotional activity, and premium sales goals.
  • Collaborate with the Sr. Manager of Marketing to ensure we are meeting all contractual needs for venue sponsors and ideate opportunities to exceed expectations with creative promotions, social media, content development, website (SEO optimization), and email.
  • Provide analysis of all venue digital platforms and tracking methods, including tracking and reporting regularly on growth.
  • Develop, own, and manage the brand voice across all digital platforms, monitoring sites on an ongoing, daily basis, including engaging in real-time social media activities during event announcements, on sales, and event days.
  • Develop relationships with local influencers.
  • Manage and lead the development of venue web CMS, including but not limited to updating specialty pages, announcing events, website form creation, and more.
  • Research new ways to amplify venue social, email, web, and app strategies to identify the latest trends and technologies affecting the industry.
  • Ensure synergy between Moody Center and University of Texas Athletics for social media, web, and email to coordinate efforts, manage traffic, and create cross-promotional opportunities across both organizations.
  • Capture engaging content throughout the calendar year, create content and video to share on social platforms and with key stakeholders.
  • Collaborate with the Marketing Team to improve campaign results as needed.
  • Serve as on-site marketing department representative for designated events.
  • Manage Marketing Coordinator and collaborate with Marketing intern(s).
  • Assist with other duties as it relates to the marketing department and the requests by leadership team.

Qualifications:

  • 3-5+ years' experience in digital and email marketing, with experience working in music venues of similar capacity (15,000) preferred.
  • Bachelor's degree in business administration, marketing, or an equivalent combination of education and experience in the field.
  • Working knowledge of Salesforce and Salesforce Marketing Cloud.
  • Working knowledge of digital platforms: Asana, Sprout Social, and WordPress.
  • Experience with Google AD words and SEO.
  • Experience using metrics such as conversion optimization, A/B testing, attribution, segmentation, and experimentation.
  • Must be self-motivated and have the ability to work independently and be resourceful.
  • Proven ability to think strategically with a willingness to roll up sleeves and execute on projects.
  • Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays, required.

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