Digital Marketing Director
3 weeks ago
At Buildxact, we're seeking a highly skilled Digital Marketing Director to lead our demand generation efforts. As a key member of our marketing team, you'll be responsible for developing and implementing a seamless demand gen marketing strategy across paid and non-paid marketing channels, including CRO for our website.
Key Responsibilities:
* Develop and execute a global demand gen strategy across channels, campaigns, and website optimization to achieve company and marketing OKRs
* Mentor and manage demand gen marketers, web developers, and agency partners to grow and achieve their functional goals
* Manage marketing budget, planning, forecasting, and allocation to maximize performance and results
* Partner with Revenue Operations and Data teams to improve channel attribution and reporting
* Continuous review and improvement of Buildxact company websites with a focus on metrics and best practices to improve conversions
Requirements:
* Experience in a combination of paid channel management across SEM, Paid Social, PPC campaigns, as well as non-paid channels including SEO, CRO, and Social community strategy and management
* Experience with Google Ads, Facebook Ads, Bing, Salesforce, SEMRush, Workato, Hotjar, and site AB testing tools
* Ability to work in-office with a hybrid approach
* Autonomy and empowerment are an essential part of our values
What We Offer:
* Company-sponsored employee Medical, Dental, Vision insurance
* Fun added extras to help you stress less
About Us:
Buildxact is a tech company that provides builders and trades with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice.
Our Mission:
Our Marketing team is driven to make a positive difference to every player in the residential building & trade ecosystem and are passionate about our products and the value they bring.
Join Our Team:
If you're a motivated and experienced Digital Marketing Director looking for a new challenge, please submit your application. We can't wait to hear from you
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