Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Digital Marketing Director to lead our company's digital marketing efforts and develop successful, long-term strategies.
The ideal candidate will have in-depth marketing experience and be passionate about digital technologies. They will work closely with multiple teams to ensure consistency across various digital marketing channels.
The Digital Marketing Director will be responsible for:
- Building the digital marketing roadmap of our business
- Managing all digital marketing channels to ensure brand consistency
- Measuring ROI and KPIs
- Preparing budget based on ROI and KPIs
- Conceptualizing and developing pointed campaigns to increase customer interaction
- Overseeing social media accounts across platforms
- Managing and improving online content, taking Google Analytics and SEO into account
- Forecasting sales performance trends to increase market segment
- Liaising with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies
- Motivating the digital marketing team to achieve goals
- Monitoring competition and providing ideas to remain unique
- Staying up-to-date with digital technology trends, developments, and changes
The ideal candidate will have:
- Proven work experience as a Digital Marketing Director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of current digital marketing channels
- Solid knowledge of online best practices and marketing tools
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Familiarity or proficiency with web design and its tenets
- Outstanding analytical and project management skills
- Strong team management and communication skills
- BSc degree in Marketing, Digital Technologies, or a relevant field
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