Digital Marketing Director

5 days ago

Austin, Texas, United States Buildxact Full time
About Us

Buildxact is a tech company that provides builders and trades with simple online business tools. Our cloud software is used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand, and North America. We are in scale-up mode, continuing to expand our business globally.

Your Domain

Our Marketing team is driven to make a positive difference to every player in the residential building & trade ecosystem. We inspire our customers to revolutionize their ways of working so they are more productive, professional, time rich, and ultimately successful. The Director, Digital Marketing is responsible for developing and implementing seamless Demand Gen marketing strategy across paid and non-paid marketing channels including CRO for the website. This individual leads a group of high-performing specialists in the digital marketing domain in the execution of paid and non-paid marketing channels to drive traffic and generate leads and sales.

Key Responsibilities

Develop global strategy across demand gen channels, campaigns, and website optimization to achieve company and marketing OKRs
Mentor and manage demand gen marketers, web developer, and agency partners to grow and achieve their functional goals
Manage marketing budget, planning, forecasting, and allocation to maximize performance and results
Partner with Revenue Operations and Data teams to improve channel attribution and reporting
Continuous review and improvement of Buildxact company websites with a focus on metrics and best practices to improve conversions
Develop company-wide organic and paid social media strategy, specifically focusing on strategic and scalable initiatives
Develop, scale, and diversify paid channels including SEM, paid social, PPC, video, display, etc
Ownership for SEO strategy, growth, managing web developer, and partnering with cross-functional teams to evangelize SEO internally
Collaborate with Sales to continually optimize marketing lead conversion rates and own the company Marketing Qualified Leads (MQLs) KPI
Provide data-driven insight and recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions
Formalize and build out testing framework and iterations to improve, analyze performance, implement winning variations, and share learnings
Develop, own, and drive OKRs for Demand Gen team

Your Toolkit

A continuous desire for growth and to learn about new technologies
A focus on critical thinking and efficient problem-solving
Metrics-driven with an analytical approach to strategic initiatives
An informal, but professional style that is respectful to the individual and company values
Empowers and enables team members to achieve outcomes
Effectively manages project and timeliness in a collaborative approach and style
Drives business outcomes through digital channels, managing digital transformation programs, and improving systems and processes
Data-driven, on top of the numbers that inform the marketing performance
Strategic in approach, strong planning, and communication
Gets a kick out of coaching and mentoring a team and enabling, motivating, and driving results
Works effectively in cross-functional teams, down, up, and sideways
Collaborates well with stakeholders and brings others along for the journey
Self-starter attitude and driven to overachieve on targets
Has a competitive edge and ability to thrive in a fast-paced team environment
Highly accountable for own actions and equally expecting similar from their team
Experience in a demand generation leadership role within a high-growth SaaS business
Experience managing and developing a team of channel managers and specialists
Experience in a combination of paid channel management across SEM, Paid Social, PPC campaigns, as well as non-paid channels including SEO, CRO, and Social community strategy and management
Experience with Google Ads, Facebook Ads, Bing, Salesforce, SEMRush, Workato, Hotjar, and site AB testing tools
Ability to work in-office with a hybrid approach

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