Regional Sales Manager

6 days ago

Birmingham, Alabama, United States Bettcher Full time
Job Title: Regional Sales Manager

Bettcher Industries is a leading developer and manufacturer of innovative precision cutting and trimming tools for food processing and industrial applications.

We also manufacture equipment for the restaurant, fast food, and institutional foodservice. Our mission is to "Enable our customers to feed the world with pride, Passion, and Performance".

We offer an excellent benefits package, 12 paid holidays a year, including a holiday shutdown at the end of the year, vacation, 401K matching program, tuition reimbursement, and many other perks of working at Bettcher Industries.

Job Summary:

The Regional Sales Manager is responsible for direct sales of all Bettcher Processing Equipment to the meat and poultry industries within the assigned territory, which includes WI, IA, and MN.

Key Responsibilities:
  • Execution of territory/region action plans to support the Bettcher Group Strategic Plan as it relates to the North American equipment and aftermarket business.
  • New account acquisition and transitioning customer base to new product platforms.
  • Support VOC interactions for key product development initiatives.
  • Establish and conduct normal and follow-up calls with customer corporate contacts at all levels of decision making.
  • Meet and demonstrate to plant decision makers the inherent quality of Bettcher equipment.
  • Aggressively promote our products and attack the competition to win over accounts.
  • Effective use of an information system database, CRM, to manage sales opportunities, sales history, territory effectiveness, customer contacts, site decision makers, and sales territory planning.
  • Maintain account management at a high level and ensure optimal account penetration via the application matrix.
  • Provide guidance and feedback to appropriate sales and service personnel to ensure proper maintenance of Bettcher Equipment.
  • Identify any non-standard applications or deliverables outside the scope of existing equipment capabilities and review with manager prior to proposal generation.
  • Report customer/prospective customer needs for further product development in the area of new or improved applications.
  • Submit frequent and regular reports to the Director of Sales, including weekly itinerary, call reports, full evaluation of any tests, comparison studies, yield analysis, and ROI reports done in the field.
  • Provide timely feedback to Bettcher Industries' Marketing, Customer Service, Quality, Engineering, Manufacturing, and Accounting departments to ensure complete customer satisfaction with safety and service.
Requirements:
  • Bachelor's degree in Business Administration, Animal/Meat Science, or equivalent.
  • 3-5 years proven regional sales management experience.
  • Proven growth through new customer acquisition.
  • Proven large account management success.
  • Knowledge of food processing a plus.
  • Proficient with Microsoft Suite products (Excel, Word, PowerPoint), previous use of CRM software (Microsoft Dynamics, SalesForce) a plus.
  • Strong interpersonal skills, able to effectively interact with individuals at all levels of an organization.
  • High level of initiative, attention to detail, and organization.
  • Bi-lingual with a basic ability to communicate in Spanish a plus.

Bettcher Industries is an Equal Opportunity Employer - Minorities / Females / Disabled / Veterans (M/F/D/V). Our company values are: Courage, Authentic, Creative, and Drive for Results.

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