Digital Marketing Director

4 days ago

Bremerton, Washington, United States KITSAP TENANT SUPPORT SERVICES, INC. Full time
About the Role

The Director of Digital Marketing is a key leadership position responsible for driving the digital marketing strategy and vision for Kitsap Credit Union. This role requires a strong understanding of digital marketing principles, including UI, website and mobile architecture, and digital design principles.

Key Responsibilities
  • Develop and execute digital marketing strategies to drive traffic, enhance brand awareness, and achieve short and long-term results.
  • Conceptualize, research, and recommend data-driven digital marketing strategies in collaboration with a cross-functional team.
  • Administer digital marketing solutions software for marketing automation, sales leads, and omni-channel personalization.
  • Negotiate and administer vendor, outsourcer, and consultant contracts and services related to digital marketing solutions.
  • Ensure effective processes are in place and consistently utilized to comply with all digital marketing/advertising, privacy, and other applicable policies, related laws, regulations, and guidelines.
  • Develop and manage the digital marketing budget for the Vice President of Marketing.
  • Work with internal teams and external sources to develop high-quality content for a range of online/mobile platforms.
  • Develop and manage effective search engine marketing and search engine optimization programs that foster leads and sales conversions.
  • Continually evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate and feasible.
  • Manage and develop the digital marketing team, setting goals for performance and deadlines that comply with the Credit Union's plans and vision.
Requirements
  • Bachelor's degree in data science, information technology, and/or marketing/communications, or equivalent.
  • Minimum of 5 years' experience developing and implementing digital marketing strategies.
  • Minimum of 4 years' experience managing teams.
Preferred Qualifications
  • Previous financial industry experience.
  • Extensive experience working with cross-functional teams.
Our Values

Kitsap Credit Union is committed to acting with honesty, trust, and respect, holding ourselves accountable for our decisions, actions, and their outcomes, and believing in the power of a diverse group of people working together to achieve a united outcome.

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