Digital Marketing Director

2 weeks ago

Bremerton, Washington, United States KITSAP TENANT SUPPORT SERVICES, INC. Full time
About Us

Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with a strong commitment to making a positive difference in the communities we serve.

We have a passion for delivering exceptional service and building trust-based relationships with our members. Our organization is dedicated to providing a supportive and inclusive culture where employees can grow their careers and contribute to our success.

About the Role

The Director of Digital Marketing is a key leadership position responsible for owning, evolving, and optimizing the digital website experience and digital acquisition channels for Kitsap Credit Union.

This role requires a skilled people leader and team builder who can communicate effectively across all levels of the organization. The successful candidate will be responsible for developing and implementing digital marketing strategies that drive traffic, enhance brand awareness, and achieve measurable results.

Key Responsibilities
  1. Own and run the Credit Union's website, partnering with the online banking team to ensure seamless integration and optimal user experience.
  2. Develop and execute digital marketing strategies in collaboration with internal and external resources to drive traffic and enhance brand awareness.
  3. Conceptualize, research, and recommend data-driven digital marketing strategies to ensure alignment with the organization's annual management plan and long-range strategic plan goals.
  4. Administer digital marketing solutions software for marketing automation, sales leads, and omni-channel personalization, ensuring effective integration into existing technology.
  5. Negotiate and administer vendor, outsourcer, and consultant contracts and services related to digital marketing solutions.
  6. Ensure effective processes are in place to comply with all digital marketing/advertising, privacy, and other applicable policies, related laws, and guidelines.
  7. Develop and manage the digital marketing budget for the Vice President of Marketing, effectively managing budgets and resources.
  8. Work with internal teams and external sources to develop high-quality content for online/mobile platforms, optimizing content to align with brand standards, messaging, tone, and personality.
  9. Develop and implement effective search engine marketing and search engine optimization programs to foster leads and sales conversions.
  10. Continually evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate and feasible.
  11. Manage and develop the digital marketing team, setting goals for performance and deadlines that align with the Credit Union's plans and vision.
Requirements

The ideal candidate will possess:

  • Exceptional understanding of UI information, website and mobile architecture, and digital design principles, including HTML.
  • Strong experience developing and managing SEO, SEM, and all digital advertising channels.
  • In-depth knowledge of applicable data privacy practices and laws.
  • In-depth knowledge of different digital marketing channels.
  • In-depth knowledge of web design procedures.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Critical thinker and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Understanding, modeling, and representing KCU's core values.
Education and Experience

The successful candidate will have:

  • Bachelor's degree in data science, information technology, and/or marketing/communications, or equivalent.
  • Minimum of 5 years' experience developing and implementing digital marketing strategies.
  • Minimum of 4 years' experience managing teams.
What We Offer

Kitsap Credit Union offers a competitive salary range of $93,594.98 to $130,000, depending on experience, with a bonus target of 12% of base pay. We also offer a comprehensive benefits package, including medical, dental, vision, short- and long-term disability, life and AD&D insurance, employee assistance program, and more.

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