K-beauty and K-food Marketing Coordinator

2 weeks ago


Brea, California, United States Yamibuy Full time

Position: Marketing Specialist - Korean Customer Acquisition

We are seeking a dynamic marketing specialist who is enthusiastic about K-beauty and K-food to enhance Yamibuy's outreach to Korean consumers in the United States.

The successful candidate will focus on attracting Korean customers and fostering trust within Korean communities. We appreciate innovative thinking, entrepreneurial spirit, and the courage to devise new strategies from the ground up, particularly through effective word-of-mouth marketing.


Key Responsibilities:

Market Research and Strategy Formulation:
Conduct thorough research and analysis of trends within Korean communities to uncover opportunities for customer acquisition and brand growth.

Campaign Development:

Create and execute marketing campaigns specifically designed for Korean consumers, utilizing a variety of channels including social media, email outreach, and partnerships with influencers.


Content Development:
Produce engaging and culturally relevant content to boost brand visibility and interaction among Korean customers.

Community Involvement:
Plan and engage in community events and ambassador programs to strengthen brand presence and credibility.

Influencer Partnerships:

Identify and collaborate with Korean influencers and key opinion leaders across various social media platforms to enhance campaign reach and effectiveness.


Performance Analysis:
Track and evaluate campaign performance metrics to determine ROI and refine strategies for improved outcomes.

Collaborative Efforts:

Work in conjunction with other departments, such as product development, retail, and customer engagement, to ensure marketing initiatives align with broader business goals.


Qualifications:
• Bachelor's degree or relevant experience in digital media, marketing, advertising, or communications.
• Strong knowledge of social media platforms and best practices.
• Familiarity with Korean and Asian food and cosmetic products.
• Native proficiency in the Korean language is essential.
• Experience with e-commerce platforms is highly desirable.
• Previous experience in marketing for Korean-oriented brands is an advantage.

Benefits:
• 401(k) Matching
• Health Insurance: Medical, Vision, and Dental
• Paid Time Off: Vacation, Sick, and Holidays

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