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Senior Marketing Strategist

2 months ago

Brea, California, United States Yamibuy Full time
Position: Senior Marketing Specialist - Korean Customer Engagement

Yamibuy is seeking a knowledgeable marketing professional with a deep interest in Korean culture, particularly in beauty and food sectors, to enhance our outreach to Korean consumers in the United States.

The Senior Marketing Specialist will spearhead initiatives aimed at expanding Yamibuy's customer base within Korean communities. This role calls for a proactive marketer with a proven track record in crafting impactful campaigns and nurturing relationships with essential stakeholders. Your expertise will be pivotal in elevating our brand's visibility and effectiveness in connecting with Korean customers.


Key Responsibilities:

Strategic Development:

Conduct thorough research and formulate comprehensive marketing strategies that encompass content creation, branding, and community engagement activities designed to boost brand awareness and customer acquisition within Korean demographics.


Campaign Execution:

Manage the design and implementation of multi-channel marketing campaigns, ensuring they align with corporate objectives and resonate with the target audience.


Influencer and Community Engagement:

Establish and nurture strong partnerships with Korean influencers, industry experts, and community organizations to enhance brand reputation and extend reach across various social media platforms.


Performance Analysis:

Evaluate marketing performance metrics to uncover trends, assess campaign effectiveness, and refine strategies for optimal results.


Collaborative Efforts:

Work in tandem with other departments, including product development, retail, and customer engagement, to ensure marketing strategies are aligned with overarching business goals.


Qualifications:
  • Bachelor's degree or equivalent experience in digital media, marketing, advertising, or communications.
  • Proven marketing expertise with a focus on customer acquisition strategies to meet business objectives.
  • Minimum of 3 years of experience in marketing, particularly in targeting Korean customers or brand marketing.
  • Strong knowledge of social media platforms and best practices.
  • Fluency in Korean is essential.
  • Familiarity with Korean and Asian food and cosmetic products is advantageous.
  • Experience with e-commerce platforms is highly desirable.
  • Prior experience in marketing for Korean-oriented brands is a plus.

Benefits:
  • 401(k) Matching
  • Health Insurance: Medical, Vision, and Dental
  • Paid Time Off: Vacation, Sick, and Holidays