K-beauty and K-food Marketing Expert
2 weeks ago
Position: Marketing Specialist - Korean Customer Acquisition
We are seeking a dynamic marketing specialist with a strong enthusiasm for K-beauty and K-food to enhance Yami's outreach to Korean consumers in the United States.
The successful candidate will focus on attracting Korean customers and fostering trust within Korean communities. We appreciate innovative thinking, entrepreneurial spirit, and the courage to devise new strategies from the ground up, particularly through effective word-of-mouth marketing.
Key Responsibilities:
Market Research and Strategy Formulation:
Conduct thorough research and analysis of trends within Korean communities to pinpoint opportunities for customer acquisition and brand growth.
Campaign Development:
Create and execute marketing campaigns specifically designed for Korean customers, utilizing diverse channels such as social media, email outreach, and partnerships with influencers.
Content Development:
Generate engaging and culturally relevant content to boost brand visibility and interaction among Korean consumers.
Community Involvement:
Plan and engage in community and school events, as well as ambassador programs, to strengthen brand presence and trust.
Influencer Partnerships:
Identify and collaborate with prominent Korean influencers and key opinion leaders across various social media platforms to enhance campaign reach and effectiveness.
Performance Evaluation:
Track and analyze campaign performance metrics to evaluate return on investment and refine strategies for improved outcomes.
Collaborative Efforts:
Work in close coordination with other departments, including product development, retail, and customer engagement, to ensure marketing initiatives align with broader business goals.
Qualifications:
- Bachelor's degree or relevant experience in digital media, marketing, advertising, or communications.
- Strong grasp of social media platforms and best practices.
- Familiarity with Korean and Asian food and cosmetic products.
- Native proficiency in the Korean language is essential.
- Experience with e-commerce platforms is highly desirable.
- Previous experience in marketing for Korean-oriented brands is an advantage.
Benefits:
- 401(k) Matching
- Health Insurance: Medical, Vision, and Dental
- Paid Time Off: Vacation, Sick, and Holidays
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