Director of Brand Strategy

2 days ago


New York, New York, United States Wunderman Thompson Full time
About the Role

We are seeking a highly skilled Director of Brand Strategy to join our team at Wunderman Thompson. As a key member of our brand strategy team, you will be responsible for leading research initiatives, developing customer journeys, and crafting compelling brand stories.

Key Responsibilities
  • Lead research initiatives to uncover marketing and communication opportunities
  • Develop customer journeys and guide junior strategists in their development
  • Craft insights that drive behavior changes, inform positioning, and spark communication
  • Partner with Medical Strategy to create in-depth understanding of MOA's potential benefits
  • Collaborate with Creative Director and Medical Strategy to prepare background briefing documents
  • Lead workshops and develop positioning documents
Requirements
  • 5-7+ years of research and strategic planning experience
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker with a drive for innovation
  • Brand Launch experience is preferred
  • Able to develop strong client relationships and trust based on deep immersion in the client's business
About Us

At Wunderman Thompson, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. We deliver end-to-end solutions that result in revolutionary work.

We offer a competitive benefits package, a growth-minded culture, and opportunities for professional development. If you are a passionate and driven individual who is looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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