Director of Brand Strategy
2 days ago
We are seeking a highly skilled Director of Brand Strategy to join our team at VML. As a key member of our strategy team, you will be responsible for leading research initiatives, developing customer journeys, and guiding junior strategists in their work.
Key Responsibilities- Lead research initiatives to uncover marketing and communication opportunities
- Develop customer journeys and guide junior strategists in their work
- Structure research design to meet project needs and ensure key insights are identified
- Craft insights that can unlock behavior changes and inform positioning
- Partner with Medical Strategy to create in-depth understanding of MOA's potential benefits
- Collaborate with Creative Director and Medical Strategy to prepare background briefing documents
- Lead all background analyses and research for pitch to generate customer insights and story arc
- 5-7+ years' experience in research and strategic planning
- HCP and DTC marketing agency experience
- Critical and analytical thinker with a drive for impact
- Brand Launch experience is preferred
- Able to develop strong client relationships and trust based on deep immersion in the client's business
- Capable of independently drafting a creative brief based on client needs
- Highly collaborative and able to work effectively across internal and external stakeholders
VML is a WPP Agency that is committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
What We Offer- Competitive benefits package
- Growth-minded opportunities for professional development
- A dynamic work environment that values diversity and inclusion
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