Marketing Director
4 weeks ago
Grace and Lace is seeking a highly skilled Marketing Manager to lead our digital and mobile marketing initiatives. As a key member of our team, you will be responsible for developing and executing marketing strategies across multiple channels, including our Shopify Plus e-commerce platform and mobile app powered by Tapcart.
Key Responsibilities:
Develop and implement end-to-end marketing strategies to increase traffic, boost conversions, and enhance brand visibility.
Plan and launch marketing campaigns around key events such as product launches, promotions, and Black Friday/Cyber Monday sales.
Ensure seamless integration and optimization of the Shopify Plus store and Tapcart mobile app.
Manage and optimize paid advertising channels like Google Ads, Facebook/Instagram Ads, and other PPC platforms.
Lead email and SMS marketing efforts using Klaviyo and other tools.
Oversee on-page and off-page SEO strategies in coordination with content marketing efforts.
Guide and direct Grace and Lace social media strategy as part of a comprehensive organic brand strategy.
Requirements:
Bachelor's degree in Marketing, Business, or a related field.
4+ years of experience in ecommerce marketing, preferably in fashion or retail.
Proficiency with Shopify Plus, Tapcart, and essential Shopify Plus apps such as Klaviyo, and others.
Experience managing multichannel marketing campaigns, including paid media, SEO, and email.
Strong understanding of analytics tools, including Shopify Plus reporting, Google Analytics, and other marketing platforms.
Excellent communication, project management, and organizational skills.
Creativity paired with an analytical mindset to drive data-driven marketing decisions.
Passion for fashion and a strong understanding of the Grace and Lace brand and customer.
What We Offer:
Competitive salary and benefits package.
Work in a fast-paced environment with opportunities for professional growth.
Help shape and implement innovative marketing strategies that drive real business results.
Culture:
We value respect, engagement, and a growth mindset. If you're a motivated and results-driven individual who is passionate about fashion and marketing, we encourage you to apply.
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