Marketing Director

3 weeks ago


Cedar Park, Texas, United States Grace and Lace Full time
Job Title: Marketing Director

Grace and Lace is seeking a seasoned Marketing Director to lead our digital and mobile marketing initiatives. As a key member of our team, you will be responsible for developing and executing marketing strategies across multiple channels, including our Shopify Plus e-commerce platform and mobile app powered by Tapcart.

Key Responsibilities:

  • Develop and implement end-to-end marketing strategies to increase traffic, boost conversions, and enhance brand visibility.
  • Manage and optimize paid advertising channels, including Google Ads and Facebook/Instagram Ads.
  • Lead email and SMS marketing efforts using Klaviyo and other tools.
  • Oversee on-page and off-page SEO strategies in coordination with content marketing efforts.
  • Guide and direct Grace and Lace social media strategy to reach and grow our audience.
  • Build and manage relationships with influencers and brand ambassadors to create impactful partnerships.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of experience in e-commerce marketing, preferably in fashion or retail.
  • Proficiency with Shopify Plus, Tapcart, and essential Shopify Plus apps such as Klaviyo.
  • Experience managing multi-channel marketing campaigns, including paid media, SEO, and email.
  • Strong understanding of analytics tools, including Shopify Plus reporting and Google Analytics.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Chance to shape and implement innovative marketing strategies that drive real business results.

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