Regional Marketing Strategist

2 weeks ago

Saint Johnsbury, Vermont, United States Fenergo Full time

About Fenergo:
Fenergo is a premier provider of Client Lifecycle Management (CLM) solutions that revolutionize the way financial institutions, asset management firms, fintech companies, and corporate entities onboard and manage clients throughout their lifecycle.

Our software seamlessly orchestrates every client journey, from initial Know Your Customer (KYC) processes and client onboarding to automating regulatory compliance and enabling ongoing monitoring throughout the client lifecycle, including transaction monitoring and perpetual KYC, all the way to client offboarding.

Fenergo is renowned for its extensive expertise in financial services and regulatory matters, along with an out-of-the-box rules engine that ensures financial institutions are equipped to handle evolving Environmental, Social, and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax, and prudential regulations across over 120 jurisdictions.

Role Overview:
The Regional Marketing Strategist will be tasked with generating a robust pipeline for the Americas region. This role will oversee targeted segments and drive both online and offline marketing initiatives, campaigns, and events across the US and Canada.

You will develop and implement marketing strategies that yield measurable results in collaboration with Business Development Representatives (BDR), Sales, Global Marketing, and Product Marketing teams.

Your responsibilities will include managing the Marketing Funnel for the region, ensuring effective demand stimulation through quality leads, and tailoring campaigns to engage each stage of the funnel while delivering impactful marketing experiences that align with our regional sales objectives.


Key Responsibilities:

Americas Marketing Strategy:

Formulate, agree upon, and execute marketing strategies that align with the goals of the Americas across various segments, ensuring sufficient demand generation that can convert into viable opportunities.

Utilize diverse tactics to stimulate demand in key areas, such as Account-Based Marketing for Priority Accounts and demand generation strategies for other accounts.

Oversee the Marketing Funnel for the Americas, ensuring the right quality and quantity of leads progress efficiently through the funnel and are accelerated as necessary.

Evaluate the results of each campaign to ensure we achieve the desired outcomes. Maintain your scorecard and present these results to key stakeholders, including Marketing, Product Marketing, Sales, and BDR teams.

Ensure timely and budget-compliant delivery of all events and marketing campaigns, while measuring and reporting on their effectiveness.


Localized Digital, Content & ABX Campaigns:

Design and implement highly tailored Account-Based Experience (ABX) campaigns for key accounts.

Plan and execute localized campaigns for the Americas, aimed at stimulating demand generation for the regional marketing funnel.

Collaborate closely with the Sales team to identify key buying committees and find ways to introduce them to the Marketing Funnel, enhancing their engagement with campaigns.

Adapt digital and content marketing initiatives to meet the needs of the regional sales team, deploying campaigns across all necessary digital channels.

Work with internal marketing teams to produce localized and region-specific press releases and case studies, as well as partner and customer marketing initiatives.


Event Management:

You will take ownership of all regional events, leading the organization of webinars and roundtables for the Americas region.

Collaborate closely with the Global Events team to support any global events relevant to your region.

Assess all third-party events based on Fenergo's criteria and define success metrics for each event.

Attend relevant trade shows and events, providing onsite management and decision-making.

Create an event plan for each event, webinar, or roundtable that we invest in, detailing key elements, investment, and KPIs to achieve.

Prepare post-event evaluation reports to assess success and ROI for all event-related activities.


Cross-Functional Collaboration:

Work collaboratively with teams across Sales, Business Development, Product Marketing, Content Marketing, Digital Marketing, and Partner & Customer Marketing to execute core campaigns that deliver exceptional results.

Act as an advocate for the sales region you support, helping the broader marketing department understand their priorities.

Document and share lead/customer intelligence with the sales team.


Desired Qualifications:

A degree in Marketing, Communications, or a related business field.

5+ years of marketing experience.

Proven track record in delivering, accelerating, and expanding sales pipelines through marketing initiatives.

Fluency in English.

Demonstrated proficiency with marketing automation tools such as Marketo, Salesforce, Demandbase, On24, or equivalents.

Preferred: Experience in a hypergrowth technology environment and exposure to financial services clients.


What We Value:

We aspire to become global leaders in all categories we operate in, fostering a high-performing, collaborative team that works cross-functionally to meet our clients' needs.

Collaboration: Working together to achieve our best.

Outcomes: Driving success in every engagement.

Respect: Cultivating a collective feeling of inclusion and belonging.

Excellence: Continuously raising the bar.


Benefits:

Comprehensive Medical, Dental, and Vision coverage provided by Cigna, ensuring your health and well-being are prioritized.

Access to Cobra Coverage for continued health insurance during transitional periods.

Employee Assistance Programme via Cigna, offering support for personal and professional challenges.

Participation in our 401k program to secure your financial future.

Annual company bonus recognizing your contributions to our success.

Generous allocation of 20 days of Paid Time Off to maintain a healthy work-life balance.

3 company closure days for additional personal time.

Extensive training programs through 'Fenergo University' to enhance your skills and knowledge.

Buddy system for new starters to ensure a smooth onboarding experience.

Opportunity to work on cutting-edge Fintech products, utilizing the latest tools and technologies.

Defined training and role tracking to empower your professional growth.

Complimentary lunches in the office for convenience and nourishment.

Work From Home setup allowance to create a productive remote working environment.

Access to Savings Accounts for convenient financial management.


Diversity, Equality, and Inclusivity:

Fenergo is an equal opportunity employer committed to fostering a diverse and inclusive workplace where all employees are valued and respected.

We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.

Our hiring decisions are based solely on qualifications, merit, and business needs, as we believe a diverse workforce enriches our company culture and drives innovation.

We promote equal opportunities for career development and advancement, encouraging all qualified individuals to apply and contribute to a collaborative and inclusive work environment.

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