Marketing Director

16 hours ago

St Louis, Missouri, United States AccorHotel Full time
Marketing Manager

About the Role:

We are seeking a highly motivated and creative Marketing Manager to join our team at AccorHotel. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive brand awareness and customer engagement.

Key Responsibilities:

  • Develop and deploy social content reflective of 21c purpose and values, including engagement, tagging, replying, etc.
  • Generate content with your phone as needed in both the hotel and restaurant.
  • Plan and manage regular social planning meetings with Sales & Marketing, Museum, and F&B teams.
  • Create and present a planned monthly social calendar to the Brand Marketing Director.
  • Work with property senior leadership to grow engagement and revenue.

Marketing Strategy:

  • Collaborate with the Brand Marketing team on property marketing strategy, manage strategies from initiative development through execution.
  • Lead property quarterly calendar development.
  • Gather and analyze data from multiple sources to understand performance and shape strategic direction.
  • Assist with the development of property-level assets (including photography and video) as needed.
  • Assist in maintaining digital asset management tools.

Digital Marketing:

  • Manage property and restaurant website content.
  • Manage multi-property level email marketing campaigns.
  • Assist with the development and execution of digital and social advertising with the Digital Marketing Manager.
  • Oversee Digital Advertising Agency for paid search and social campaigns, providing hotel insights and goals gathered from the hotel team.

Community Engagement:

  • Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies alongside the Museum Manager and/or Property Leadership.
  • Be an enthusiastic team member at property and community events, jumping in and assisting as necessary.

Public Relations:

  • Work alongside the corporate PR team to execute annual strategies across properties.
  • Coordinate with the corporate public relations team and serve as the local contact for press opportunities.

Meetings:

  • Participate in biweekly Brand Marketing Team calls.
  • Responsible for hosting monthly marketing meetings with property senior leadership to guide strategy.
  • Attend monthly Brand team meetings and revenue calls.

Qualifications:

  • A passion for community, contemporary art, food & beverage, and travel.
  • Extraordinary communicator, enthusiastic storyteller, exceptional writing skills, and visual aesthetic.
  • Demonstrated analytical skills/metrics-driven.
  • Strong planning and project management competencies.
  • Demonstrated ability to communicate with senior and executive leadership.
  • Skilled in multitasking and managing several priorities at once.
  • Ability to maintain good working relationships with guests, team members, external business partners, and third-party vendors.
  • Business-oriented and consumer-driven.
  • Ability to act as an ambassador of 21c Museum Hotels and related brands and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction.
  • Working knowledge of Canva preferred.
  • Experience with results-driven social media content creation and reporting is strongly preferred.
  • Experience with digital marketing campaigns and analytics.
  • Experience working within WordPress is strongly preferred.
  • Experience in museums, galleries, or cultural institutions is strongly preferred.
  • Knowledge of the local art community is beneficial.
  • Interest in/working knowledge of advancements in technology and best practices related to website digital marketing and social media.
  • Proactive, Flexible, Curious, Positive Attitude, Team Player.

Education/Experience:

  • Bachelor's Degree preferred.
  • 4 to 5 years of related experience in marketing or social media.

Remote Work:

No

Employment Type:

Full-time

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