Marketing Director
3 weeks ago
Marketing Director Job Description
Lutheran Senior Services is seeking a highly skilled Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to support our communities, service lines, and functional area marketing objectives.
Key Responsibilities:
- Align all messaging and creative to convey the LSS proposition, providing tools to the marketing department to function effectively.
- Set the marketing strategy on behalf of the organization to meet goals to attract and nurture various target markets.
- Approve all project requests and direct the team to the tactical implementation and coordination of all projects.
- Oversee LSS' online external presence, including the organization's website, corresponding pages, and microsites, all SEO/SEM/PPC campaigns, the Marketing Automation Platform, and social media channels and assets.
- Direct the LSS brand and standards for the organization.
- Set budgets for all marketing efforts across communities, service lines, and departments, alongside marketing goals for all pipelines based on multiple data sources and strategies that will bring in leads and positive awareness of the brand.
- Negotiate contracts for advertisement and any outsourced marketing support.
- Manage assigned staff by assigning tasks, monitoring progress, reviewing projects, providing feedback, and encouraging professional development.
- Rebrand and new marketing of new communities and service lines to LSS through affiliations or acquisitions.
Requirements:
- Bachelor's degree with emphasis in marketing or business.
- Experience in marketing leadership.
- Leading with innovation, creativity, and organization with marketing strategies that utilize best practices.
- Excellent speaking, writing, and presentation skills, alongside interpersonal skills.
- Strong working knowledge of design, brand development, creative process, and production process.
- Knowledge of digital methods, including website development, SEO, PPC, and SEM, as well as integration of marketing activities with CRM and MAP software.
- Proficient with analysis software and computer skills (Word, Excel, PowerPoint).
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