Digital Marketing Strategist

4 days ago


Phoenix, Arizona, United States TriWest Healthcare Alliance Full time
Job Summary

The Digital Marketing Specialist is a key member of the TriWest Healthcare Alliance team, responsible for developing and implementing effective digital marketing strategies to promote the company's brand and reputation. This role requires a strong understanding of social media, analytics, Search Engine Optimization (SEO), and email marketing trends and technologies.

Key Responsibilities
  • Develop and implement digital marketing campaigns to drive brand awareness and online reputation.
  • Monitor and analyze social media and Google Analytics data to determine the effectiveness of marketing efforts.
  • Collaborate with communications and creative services teams to design and monitor digital media campaigns.
  • Generate, edit, publish, and share content that builds meaningful connections with the target audience.
  • Schedule placement of content on social and digital media platforms.
  • Monitor and report on social media channels to ensure brand consistency.
  • Analyze data to measure the success of social media campaigns and refine future campaigns.
  • Collaborate with web design, web development, communications, customer relations, and other stakeholders to ensure seamless execution of digital marketing initiatives.
  • Stay up-to-date with social media, analytics, SEO, and web accessibility best practices, trends, and technologies.
Requirements
  • Bachelor's degree in digital marketing, social media, communication, computer information systems, business data analytics, or a related field.
  • 3 years of professional experience in social media marketing or as a digital marketing professional in a corporate environment.
  • Proven experience with analytics and SEO for native web and mobile initiatives.
  • Strong familiarity with business applications of social media platforms.
  • Experience using analytical tools such as Google Analytics, Hootsuite Pro, and Meta Business Insights.
  • Experience measuring and analyzing digital media campaigns.
  • Experience working with web development and design teams.
Preferred Qualifications
  • Experience with Content Management Systems (CMS).
  • Experience with email campaign management and tracking.
  • Basic understanding of technical platforms (HTML, CSS, JavaScript, etc.).
  • Knowledge of writing content for search engine optimization.
  • Knowledge of design and editing programs in the Adobe Creative Suite.


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