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Product Marketing Strategist

2 months ago

Phoenix, Arizona, United States CIRCLE Full time

About Circle:

Circle is a leading financial technology company that is shaping the future of money. We are dedicated to driving global economic prosperity and promoting inclusion through our innovative blockchain-based solutions.

Role Overview:

Circle is seeking a seasoned Product Marketing Strategist to lead the Go-to-Market strategy for our developer tooling and blockchain infrastructure. This role will report to the Senior Manager of Product Marketing and collaborate with a dynamic team focused on this critical product pillar.

Key Responsibilities:

  • Act as the product expert, defining features, benefits, and competitive landscape
  • Create positioning, messaging, and channel strategy for new product launches
  • Collaborate with cross-functional teams to support GTM activations
  • Identify new market opportunities and assist in product definition

Qualifications:

  • 10+ years of experience in Product Marketing or related field
  • Deep knowledge of blockchain, digital currency, fintech, and capital markets
  • Proven track record in developing compelling product marketing collateral
  • Experience driving GTM strategy with cross-functional teams
  • Strong independent work ethic and ability to thrive in unstructured environments
  • Familiarity with tech tools such as Slack, Google Workspace, and macOS

Benefits:

This position offers a competitive salary range of $175,000 - $225,000 along with equity and comprehensive benefits package. Circle is dedicated to fostering an inclusive workplace and values diversity among its employees.