Search Engine Marketing Specialist

2 weeks ago


Phoenix, Arizona, United States Silverlight Digital Full time

Are you passionate about data analysis and eager to expand your knowledge in digital marketing? If you are at the beginning of your professional journey and seeking a stimulating environment to develop your skills in strategic Search Engine Marketing (SEM), this opportunity is for you.

Silverlight Digital is a specialized digital media agency based in New York City, currently operating remotely while occasionally convening at our office. Our clientele predominantly includes the pharmaceutical sector, yet we possess a broad understanding of the media landscape across various industries. We assist our clients in identifying digital strategies that align with their objectives and deliver consistent evaluations of campaign performance, providing clear insights into how we leverage data for ongoing campaign enhancements.

Key Responsibilities:

  • Oversee search engine marketing initiatives on platforms such as Google Ads and occasionally Bing.
  • Conduct performance tracking, analysis, optimization, and reporting for SEM campaigns.
  • Develop compelling ad copy and perform comprehensive keyword research.
  • Implement testing strategies, share findings, and outline subsequent actions.
  • Monitor and manage expenditures across SEM campaigns, aiding in monthly billing and reconciliation processes.
  • Take ownership of your search accounts while collaborating with the broader client team.

Qualifications:

  • 2-4 years of experience in Paid Search, with agency experience being advantageous.
  • Proficiency in Google Ads.
  • A strong ambition to cultivate a career in digital media.
  • Advanced skills in Excel and a high level of comfort with PowerPoint.
  • Some familiarity with Google Analytics; knowledge of Looker Studio is a plus.
  • Understanding of the pharmaceutical industry is beneficial but not essential.
  • Exceptional communication abilities in English, both written and verbal.
  • Capability to manage multiple priorities in a dynamic work environment.
  • Composed demeanor with a good sense of humor.
  • Availability to work during Eastern Time Zone hours.
  • Willingness to travel for client meetings when necessary.
  • A client-focused approach.
  • A Bachelor’s degree is required.

Silverlight Digital is dedicated to fostering a diverse workplace and is proud to be an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other unique characteristics.



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