Senior Digital Media Manager

15 hours ago


Little Rock, Arkansas, United States Merkle Full time
Senior Digital Media Manager Job Description

We are seeking a highly skilled Senior Digital Media Manager to join our team at Merkle. As a key member of our New Stream Media capability, you will be responsible for developing and implementing onsite monetization strategies for our Retail Media Network clients.

Key Responsibilities:

  • Work closely with clients to implement best practices and standard operating procedures for Retail Media Networks
  • Identify and recommend innovative strategies for onsite monetization in the grocery space
  • Stay up-to-date with the latest trends in eRetail and shopper marketing
  • Develop training materials and best practice documentation
  • Coordinate assets and tags with vendors to ensure campaigns meet KPIs
  • Oversee client pacing and performance across digital media portfolios
  • Collaborate with cross-channel leaders for seamless execution across programmatic, paid social, and onsite channels
  • Work with data teams to provide insights to clients

Requirements:

  • 5+ years of experience in digital media buying and planning, with a focus on shopper marketing, eRetail, or Retail Media Networks
  • Expertise in publisher-side tools such as Google Ad Manager and Google AdSense
  • Experience with Criteo, PromoteIQ, CitrusAd, or Instacart
  • Understanding of supplier and vendor relationships for Retail Media Networks
  • Knowledge of digital media channels, including programmatic, paid social, and paid search
  • Client-facing experience and ability to train others
  • Bachelor's degree from an accredited college or university
  • Proficiency in Microsoft Office, specifically Excel and PowerPoint

About Merkle:

Merkle is a leading data-driven, technology-enabled global performance marketing agency. We specialize in delivering unique, personalized customer experiences across platforms and devices. Our heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that drive people-based marketing strategies.

Why Join Merkle?

We are champions for meaningful progress and strive to be a force for good for our people, clients, industry, and society. We prioritize our people's growth, understanding, and learning, creating a space for them to thrive. Our inclusive, equitable, and culturally fluent environment empowers collaboration with clients and colleagues, driving better outcomes for all.



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