Digital Media Strategist
3 days ago
We are seeking a highly skilled Senior Digital Media Manager to join our team at Merkle. As a key member of our New Stream Media capability, you will be responsible for developing and executing onsite monetization strategies for our Retail Media Network clients.
Key Responsibilities:
- Work closely with clients to implement best practices and standard operating procedures for Retail Media Networks
- Identify and recommend innovative strategies for onsite monetization in the grocery space
- Stay up-to-date with the latest trends in eRetail and shopper marketing
- Develop training materials and best practice documentation
- Coordinate assets and tags with vendors to ensure campaigns meet KPIs
- Oversee client pacing and performance across digital media portfolios
- Collaborate with cross-channel leaders for seamless execution across programmatic, paid social, and onsite channels
- Work with data teams to provide insights to clients
Requirements:
- 5+ years of experience in digital media buying and planning, with a focus on shopper marketing, eRetail, or Retail Media Networks
- Expertise in publisher-side tools such as Google Ad Manager and Google AdSense
- Experience with Criteo, PromoteIQ, CitrusAd, or Instacart
- Understanding of supplier and vendor relationships for Retail Media Networks
- Knowledge of digital media channels, including programmatic, paid social, and paid search
- Client-facing experience and ability to train others
- Bachelor's degree from an accredited college or university
- Proficiency in Microsoft Office, specifically Excel and PowerPoint
About Merkle:
Merkle is a leading data-driven, technology-enabled global performance marketing agency. We specialize in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, we have partnered with Fortune 1000 companies and leading nonprofit organizations to maximize the value of their customer portfolios.
About this Role:
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our Retail Media Network clients. If you are a motivated and experienced digital media professional, we encourage you to apply.
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