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Digital Media Manager
2 months ago
Job Title: Digital Media Manager
About the Role:
We are seeking a highly skilled Digital Media Manager to join our team at Merkle. As a Digital Media Manager, you will be responsible for managing a team of specialists responsible for activation of programmatic and paid social campaigns.
Key Responsibilities:
- Manage campaign details, audiences, assets, tags, and URLs with internal and external teams
- Set up and optimize campaigns in Google Ad Servers, DSPs, and paid social platforms
- Execute, launch, and deliver in full against campaign KPIs
- Coordinate and communicate with internal and external teams on performance
- Complete necessary wrap-up reporting tasks, in partnership with analytics team members
Requirements:
- 3+ years of experience in a digital planning/buying role, including platform experience across ad serving, DSP, and paid social technologies
- Hands-on experience in DV360, The Trade Desk, and Facebook Ads
- eRetail or eComm experience is a plus
- In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and tag management solutions
- Experience working on custom executions and out of the box ideas with premium digital publishers
- Curiosity for data analytics and how that affects the bottom line, ability to quantify results of advertising
- Passion for technologies used to support digital advertising operations - ad serving, audience management tools, inventory applications, and third-party tags
- Well-versed in the Microsoft Office suite, specifically Excel (pivot tables & VLOOKUP) and PowerPoint
- Professional client communication, both written and verbal
About Merkle:
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. We are champions for meaningful progress and strive to be a force for good for our people, for our clients, for the industry, and for our society.
What We Offer:
- A dynamic and innovative work environment
- Opportunities for growth and development
- A collaborative and inclusive team culture
- A competitive compensation and benefits package
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information].