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Social Media Marketing Expert

2 months ago

North Little Rock, Arkansas, United States HKB COSMETIC SURGERY Full time
Job Overview

We are excited to present an excellent opportunity for a full-time Digital Marketing Specialist at HKB Cosmetic Surgery. This position offers competitive compensation, comprehensive health benefits, paid time off, and a variety of additional perks. The role primarily operates from our office with minimal travel requirements.

Position Summary:

We are in search of a talented and creative content producer with expertise in social media management. Your primary responsibility will be to develop engaging content, including videos and photography, while overseeing our social media channels to boost brand awareness, attract potential clients, and showcase our services.

Key Responsibilities:

  • Generate captivating and visually striking content for platforms such as Instagram, Facebook, YouTube, and LinkedIn, specifically designed for a multi-practice cosmetic surgery organization.
  • Maintain a current content calendar to guarantee consistent and timely postings.
  • Collaborate with the marketing department to brainstorm and implement content strategies that align with our branding and marketing objectives.
  • Produce high-quality images, videos, and graphics that highlight our services, patient success stories, testimonials, and the overall environment.
  • Craft compelling captions and written content that resonate with our target demographic and enhance engagement.
  • Monitor social media trends, opportunities, and relevant industry discussions.
  • Engage with followers, respond to comments and messages, and foster a sense of community.
  • Stay updated on social media best practices, algorithm changes, and emerging trends to improve our outreach.
  • Capture exceptional photographs and videos showcasing various treatments, facilities, and amenities offered by our practice.
  • Create before-and-after visuals to effectively demonstrate the results of treatments and procedures.
  • Design visually appealing graphics, illustrations, and infographics for promotional materials and social media content.

Qualifications:

  • High School diploma or equivalent.
  • 2-4 years of experience in content creation or social media management, ideally within the healthcare, beauty, or wellness sectors.
  • A combination of education and experience will be considered.
  • In-depth knowledge of social media platforms, analytics, and tools.
  • Exceptional written and verbal communication skills with a keen eye for detail.
  • Creative thinker capable of generating innovative ideas and concepts.
  • Proficiency in photography, videography, and graphic design.