Strategic Marketing Director for Key Accounts
3 weeks ago
Job Title: Associate Director, Key Account Marketing
Job Summary:
KPMG is seeking an experienced Associate Director, Key Account Marketing to join our Marketing organization. The successful candidate will be responsible for developing personalized multi-channel integrated marketing plans to drive growth for key accounts, working closely with industry, hub, and functional marketing teams.
Key Responsibilities:
- Develop and execute demand generation programs to drive account engagement, marketing qualified leads, pipeline, and deal acceleration.
- Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity.
- Support sales and account lead partners to foster and grow strategic client relationships.
- Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolio.
Requirements:
- Minimum eight years of recent experience in demand generation and marketing, with Industrial Manufacturing industry experience preferred.
- Bachelor's degree from an accredited college or university in a related field.
- Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business.
- Experience across multiple paid, owned, and earned marketing channels, including events, social, search, display, direct mail, and others.
- Must have extensive experience with sales and marketing technology, such as Salesforce, Introhive, Aprimo, and Demandbase.
What We Offer:
KPMG offers a comprehensive compensation and benefits package, including a competitive salary, comprehensive health insurance, retirement savings plan, and generous paid time off. We are an affirmative action-equal opportunity employer and comply with all applicable federal, state, and local laws regarding recruitment and hiring.
How to Apply:
Candidates are encouraged to apply expeditiously to any role for which they are qualified and of interest. KPMG recruits on a rolling basis, and candidates are considered as they apply until the opportunity is filled.
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