Strategic Marketing Director for Key Accounts

3 weeks ago


Bentonville, Arkansas, United States KPMG Full time

Job Title: Associate Director, Key Account Marketing

Job Summary:

KPMG is seeking an experienced Associate Director, Key Account Marketing to join our Marketing organization. The successful candidate will be responsible for developing personalized multi-channel integrated marketing plans to drive growth for key accounts, working closely with industry, hub, and functional marketing teams.

Key Responsibilities:

  • Develop and execute demand generation programs to drive account engagement, marketing qualified leads, pipeline, and deal acceleration.
  • Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity.
  • Support sales and account lead partners to foster and grow strategic client relationships.
  • Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolio.

Requirements:

  • Minimum eight years of recent experience in demand generation and marketing, with Industrial Manufacturing industry experience preferred.
  • Bachelor's degree from an accredited college or university in a related field.
  • Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business.
  • Experience across multiple paid, owned, and earned marketing channels, including events, social, search, display, direct mail, and others.
  • Must have extensive experience with sales and marketing technology, such as Salesforce, Introhive, Aprimo, and Demandbase.

What We Offer:

KPMG offers a comprehensive compensation and benefits package, including a competitive salary, comprehensive health insurance, retirement savings plan, and generous paid time off. We are an affirmative action-equal opportunity employer and comply with all applicable federal, state, and local laws regarding recruitment and hiring.

How to Apply:

Candidates are encouraged to apply expeditiously to any role for which they are qualified and of interest. KPMG recruits on a rolling basis, and candidates are considered as they apply until the opportunity is filled.



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