Associate Director, Regional Marketing Conventions and Field Programs

3 weeks ago

Basking Ridge, New Jersey, United States BioSpace, Inc. Full time
Job Summary

The Associate Director, Regional Marketing Conventions & Field Programs will be responsible for collaborating with brand leadership & Regional Marketing leadership to oversee and execute all aspects of field-based programs, product theaters, & national broadcasts in conjunction with the Brand teams. This position is responsible for managing the execution of all regional field programs and regional 3rd party engagements. This position will also manage the speaker bureau in conjunction with the Regional Marketing group and Brand leaders.

Key Responsibilities

Regional Field Programs Management:
  • Maintain a high level of cross-functional collaboration to ensure all aspects of regional events are successfully accomplished and are communicated to all appropriate functions.
  • Provide direction to internal stakeholders on the appropriate level of participation and cost-effective use regional opportunities. Identify opportunities for leveraging resources and collaboration within the field.
  • In conjunction with the Brands and Regional Marketing leadership, evaluate strategies and tactics of projects and programs. Develop and manage the full scope of regional events and the deliverables.
  • Build strong cross functional partnerships internally and across DSI's alliance partners. Also, build strong partnerships with association/organizations to identify and assess potential obstacles that adversely affect the successful execution of regional event and proactively seek and implement contingencies to address them.
  • Develop and recommend events that drive key messaging, support strategy, and foster relationship-building opportunities with customers and partners.
  • Responsible for necessary integration/implementation of field insights across DS brand teams and supported functional areas.
  • Meet with Sales Leadership on a regular basis to review processes and gain insight of the field needs with goal of enhancing processes.
  • Build strong relationships with speakers and develop and manage tools for tracking program execution.
  • Work with Regional Marketing leadership and other cross functional partners in planning and preparing for key congresses.
  • Conduct Regular Convention Logistics Status Meetings with stakeholders and cross-functional teams, agencies, and partners to review all congress initiatives, timelines and deadlines for content and execution.
  • Project management to ensure all business-critical deadlines are met for each convention.
  • Partner with Marketing to best allocate promotional dollars between exhibits and conventions.
  • Work with Regional Marketing Team to ensure Congress 3rd party strategy is sound deliver on strategy through preparation and execution on those programs.
  • Manages partners and vendors to execute programs.

Administrative Responsibilities

  • Oversee brand field program allocations.
  • Develop key tracking systems to keep the Regional Marketing Team and other key DSI functions aware of planning and progression towards Congress and 3rd party execution.
  • Ensure projects are executed in a timely manner and delivered with the appropriate level of detail.
  • Submit virtual and live exhibit booths for PMRP approval.

Legal and Compliance

  • Establish strong partnership to ensure all DSI congresses comply and adhere with all rules and regulations.
  • Fundamental understanding of our DS legal and compliance rule and regulations for these programs to provide field with support.
  • Support Regional Marketing with PGC reviews as needed.

Qualifications

Education Qualifications
  • Bachelor's Degree in Marketing, Communications or related field required.
  • MBA preferred.
  • Master's Degree preferred.

Experience Qualifications
  • 7 or More Years of progressive sales, marketing, and/or communication experience or comparable education/work experience required.
  • 4 or More Years Pharmaceutical industry and Conventions or Field Speaker experience or brand marketing experience required. Understanding on Pharma guidelines and Federal/State regulations preferred.
  • 4 or More Years Oncology experience preferred.
  • 4 or More Years of Pharmaceutical Marketing, including product launch experience preferred.
  • Proven track record in developing strategic initiatives with cross-functional disciplines preferred.

Travel

Ability to travel up to 30%. Overnight & Weekend travel conventions and business meetings.

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