Associate Director, Regional Marketing Conventions and Field Programs

4 weeks ago

Basking Ridge, New Jersey, United States Daiichi Sankyo, Inc. Full time
Job Title: Associate Director, Regional Marketing Conventions and Field Programs

About the Role:

The Associate Director, Regional Marketing Conventions and Field Programs will be responsible for overseeing and executing all aspects of field-based programs, product theaters, and national broadcasts in conjunction with the Brand teams. This position will manage the execution of all regional field programs and regional 3rd party engagements.

Key Responsibilities:

  • Collaborate with brand leadership and Regional Marketing leadership to develop and execute regional field programs and 3rd party engagements.
  • Manage the speaker bureau in conjunction with the Regional Marketing group and Brand leaders.
  • Build strong partnerships with brand marketing, field leadership, and cross-functional teams to ensure the execution of programs, continuous improvements, reporting, and forecasting analytics.
  • Develop and recommend events that drive key messaging, support strategy, and foster relationship-building opportunities with customers and partners.
  • Responsible for necessary integration/implementation of field insights across DS brand teams and supported functional areas.
  • Meet with Sales Leadership on a regular basis to review processes and gain insight into the field needs, with the goal of enhancing processes.
  • Build strong relationships with speakers and develop and manage tools for tracking program execution.
  • Work with Regional Marketing leadership and other cross-functional partners in planning and preparing for key congresses.
  • Conduct Regular Convention Logistics Status Meetings with stakeholders and cross-functional teams, agencies, and partners to review all congress initiatives, timelines, and deadlines for content and execution.
  • Project management to ensure all business-critical deadlines are met for each convention.
  • Partner with Marketing to best allocate promotional dollars between exhibits and conventions.
  • Work with Regional Marketing Team to ensure Congress 3rd party strategy is sound and deliver on strategy through preparation and execution on those programs.
  • Manage partners and vendors to execute programs.

Administrative Responsibilities:

  • Oversee brand field program allocations.
  • Develop key tracking systems to keep the Regional Marketing Team and other key DSI functions aware of planning and progression towards Congress and 3rd party execution.
  • Ensure projects are executed in a timely manner and delivered with the appropriate level of detail.
  • Work extensively with, and understand the importance of, key internal constituents – Market Insights, Analytics, Medical Affairs, Sales Training, etc.
  • Present to various internal management committees and groups.
  • Submit virtual and live exhibit booths for PMRP approval.

Legal and Compliance:

  • Establish strong partnerships to ensure all DSI congresses comply and adhere with all rules and regulations.
  • Fundamental understanding of our DS legal and compliance rules and regulations for these programs to provide field support.
  • Support Regional Marketing with PGC reviews as needed.

Qualifications:

Education Qualifications:

  • Bachelor's Degree in Marketing, Communications, or related field required.
  • MBA preferred.
  • Master's Degree preferred.

Experience Qualifications:

  • 7 or More Years of progressive sales, marketing, and/or communication experience or comparable education/work experience required.
  • 4 or More Years Pharmaceutical industry and Conventions or Field Speaker experience or brand marketing experience required. Understanding on Pharma guidelines and Federal/State regulations preferred.
  • 4 or More Years Oncology experience preferred.
  • 4 or More Years of Pharmaceutical Marketing, including product launch experience preferred.
  • Proven track record in developing strategic initiatives with cross-functional disciplines preferred.

Travel:

Ability to travel up to 30%. Overnight & Weekend travel conventions and business meetings.

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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