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Sales Manager

2 months ago

Colorado Springs, Colorado, United States Garden of the Gods Resort and Club Full time
Job Title: Sales Manager

At Garden of the Gods Resort and Club, we are seeking a highly motivated and experienced Sales Manager to join our team. As a Sales Manager, you will be responsible for driving revenue growth and developing new business opportunities in the hotel group sales, banquets, meetings, and Strata Med wellness concierge medical membership sales.

Key Responsibilities:
  • Manage and sell into a sales territory/segment and achieve or exceed quarterly and yearly room nights, banquet, and catering revenue goals.
  • Develop global accounts and business opportunities, with a focus on small groups (10 room nights peak and under), Golf Groups, and Social (Wedding) room blocks.
  • Identify potential individual and group business, negotiate room nights and rate, and close deals with signed contracts.
  • Field incoming leads, qualify, and put them into the funnel for follow-up.
  • Prospect and cold-call clients using multiple sources, including outside sales calls, inside sales calls, sales blitz, referral, and relationship-building activities and events.
  • Identify, research, prospect, and map key accounts to develop new business.
  • Perform market research, utilizing print or electronic resources to identify prospective clients.
  • Provide timely, organized, and well-documented research to the VP of Sales and Marketing and other team members for follow-up.
  • Act as Conference Service Manager for groups of 10 peak room nights and under.
  • Remain current on industry trends and economic indicators, using pertinent information to aid in the development of strategies to target new business.
  • Participate in industry-related professional organizations, attend trade shows, and conduct sales trips, representing the organization at property-sponsored functions and/or related events.
  • Follow SOPs and protocols for returning emails, phone calls, promised responses, and taking a piece of business from inquiry to contract to execution and to closeout within the approved amount of time for appropriate turn-around.
  • Maintain the integrity of sales and marketing Delphi FDC program by following the process and protocols for inquiries, accounts, leads, booking, function diary, room blocks, BEOs, estimates, activities, and organizational follow-up, and maintaining lead/group databases.
  • Complete weekly sales reports and other departmental reports as designated.
  • Attend and participate in daily business reviews.
  • Work with Conference Sales Managers, other Sales Managers, and Revenue Manager to assure maximum utilization of facility.
  • Attend weekly sales meeting, training programs, and other meetings as designated.
  • Work with the Senior Group Sales Manager on direct initiatives to increase identified business and projects supporting the development of new business.
  • Share uncovered new business development opportunities.
  • Conduct onsite property tours, site tours, and FAMs.
  • Entertain clients on and off property.
  • Maintain current knowledge of competitive set (local and regional).
  • Assist with and complete special projects and assignments as designated by the VP of Sales and Marketing.
  • Close business on the best opportunities for the GGRC based on market conditions and execute approved contracts with clients within the contract signing due dates.
  • Finalize all details of catering and event functions within market or assigned by Senior Group Sales Manager and/or VP of Sales and Marketing.
  • Review and understand Group sales revenue and operation budgets and provide forecasting reports to DOSM/VPSM.
  • Greet all directly booked clients as they arrive to the property, and/or as needed. Serve as guest contact during the event when needed.
  • Conduct daily client tours, tastings, and detailing events as needed, including weekends when accommodating the client's schedule.
  • Establish relationships with area event vendors, competitive and non-competitive hotels, and event venues, and the respective managers at these locations.
  • Make connections through industry sector by joining focused meetings to enhance and develop sales experience and relationships, as well as expand product knowledge and sales efficiencies.
  • Interact effectively with sales, kitchen, and vendors to ensure guest satisfaction.
  • Deliver 'I Am Proud' service standards and department-specific signature touch points.
  • Establish cross-departmental channels of communication among teammates that are consistent and complete.
Requirements:
  • 3-5 years of experience in Delphi Classic, Delphi FDC, Opera Sales & Catering, or similar sales & catering software.
  • Proficient computer skills and in-depth knowledge of relevant software such as MS Office Suite.
  • Room diagram software's such as Meetings Matrix, All seated, or Social Tables.
  • Ability to work days, nights, weekends, and holidays - all days of the week.
  • 5-10 years of minimum experience as a Group Sales Manager in AAA or Forbes 4-Diamond Rated hotel/resort property.
  • 3-5 years of Meetings/Event Group Sales and Planning, or Education as a CMP.
  • First-Aid / CPR / AED Certification preferred.
  • Valid Driver's License.
Working Conditions:
  • Indoor setting with overhead lighting and comfortable ventilation.
  • May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.