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Growth Marketing Engagement Specialist

2 months ago

Culver City, California, United States Apple Full time
About the Role

We are seeking an experienced Growth Marketing Manager to join our team at Apple. As a key member of our marketing organization, you will be responsible for developing and optimizing engagement and retention strategies for Apple Services.

Responsibilities
  • Develop and execute lifecycle marketing programs to drive user engagement and retention.
  • Collaborate with cross-functional teams to design and implement A/B testing and data-driven optimization strategies.
  • Build and maintain relationships with stakeholders to ensure seamless execution of campaigns.
  • Define customer journeys, value propositions, and service educational messaging.
  • Submit and maintain operational briefs to ensure flawless execution of campaigns.
Requirements
  • 5-8 years of experience leading lifecycle marketing programs, ideally for a media platform or consumer subscription business.
  • Proven track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
  • Strong project management capability with exceptional attention to detail.
  • Deep understanding of A/B testing and data-driven optimization marketing.
  • Excellent presentation, written, and verbal communication skills.
Preferred Qualifications
  • Thorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams.
  • Exceptional relationship-building and interpersonal skills.
  • Ability to work collaboratively under pressure and solve complex problems.
  • Outstanding cross-functional team working skills.
What We Offer

At Apple, we offer a comprehensive compensation package, including base pay, discretionary bonuses, and commission payments. We also provide benefits such as comprehensive medical and dental coverage, retirement benefits, and a range of discounted products and services. Additionally, you will have the opportunity to become an Apple shareholder through our discretionary employee stock programs.