Digital Marketing Specialist

4 days ago


Charlottesville, Virginia, United States The University of Virginia Full time
Job Title: Digital Marketing Strategist

The Digital Marketing Strategist plays a crucial role in the performance marketing team at The University of Virginia, supporting the execution and optimization of digital marketing campaigns.

Key Responsibilities:
  • Develop and execute digital acquisition campaigns, including paid search and social media marketing.
  • Build and maintain relationships with internal stakeholders to ensure campaign alignment with business objectives.
  • Analyze campaign performance and provide data-driven insights to inform optimization strategies.
  • Stay up-to-date with industry trends and best practices to ensure The University of Virginia remains competitive in the digital marketing landscape.
Requirements:
  • Proven experience in digital marketing, with a focus on performance marketing.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
  • Excellent communication and project management skills, with the ability to work effectively in a team environment.
  • Bachelor's degree in Marketing, Business, or a related field.


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