Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.
Key Responsibilities- Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
- Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
- Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects, while continuously leveraging the latest digital marketing best practices from healthcare and other industries.
- Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights, to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, communication preferences, messaging strategy, and measurement plans/learnings).
- Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies, understanding their processes, methods, and expertise to help ensure they effectively deliver during asset development and execution.
- Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work.
- Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives, reporting out on media metrics and KPIs.
- Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
- Bachelor's Degree in business, marketing communications, or other related field required.
- 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
- None required.
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Digital Marketing Director
4 weeks ago
Charlottesville, Virginia, United States Three Notch'd Brewing Company, LLC Full timeJob Title: Digital Marketing ManagerAt Three Notch'd Brewing Company, we're seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive digital marketing strategies that enhance our brand presence,...
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Marketing Manager
4 weeks ago
Charlottesville, Virginia, United States Rivanna Medical, Inc. Full timeAbout the RoleRivanna Medical, Inc. is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing digital campaigns and print collateral that support current products and new commercial launches.Key ResponsibilitiesDevelop and implement paid digital marketing campaigns,...
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Digital Marketing Sales Lead
2 weeks ago
Charlottesville, Virginia, United States Jobot Full timeSales Lead/Manager Job DescriptionThis Sales Lead/Manager role is an exciting opportunity to join a fast-growing full-service digital marketing, media, and advertising agency. As a key member of the sales leadership team, you will be responsible for leading sales representatives in the region, helping them close deals, while also selling to build your own...
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Digital Engagement Specialist
3 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeAbout the RoleWe are seeking a highly skilled and experienced professional to join our team as an Assistant Director, Digital Engagement. This is an exciting opportunity to work with a dynamic team to develop and implement digital marketing strategies that drive engagement and growth for the Commonwealth of Virginia.Key ResponsibilitiesDevelop and execute...
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Digital Engagement Specialist
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryThe University of Virginia seeks a highly skilled Assistant Director, Digital Engagement to support digital marketing and communications for events, programs, and updates for University Advancement's Office of Engagement.Key ResponsibilitiesDevelop and execute digital marketing email campaigns, including building email templates, procuring...
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Charlottesville, Virginia, United States CFA Institute Full timeJob Description:As a Marketing Manager, Early Careers Marketing at CFA Institute, you will be responsible for developing and executing impactful marketing campaigns that raise awareness, drive engagement, and highlight the value of our world-class financial education programs.Working closely with our digital and integrated marketing team, as well as brand...
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Charlottesville, Virginia, United States CFA Institute Full timeJob Description:Marketing Manager, Early Careers MarketingCFA Institute is seeking a skilled Marketing Manager to lead the development and execution of impactful marketing campaigns that raise awareness, drive engagement, and highlight the value of our world-class financial education programs among early career professionals.Key Responsibilities:Develop...
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Digital Sales Professional
2 weeks ago
Charlottesville, Virginia, United States Jobot Full timeSales Opportunity with a Growing Digital AgencyThis role is hosted by Cody Bruette at Jobot, a fast-growing full-service digital marketing, media, and advertising agency.We're seeking a sales professional to work closely with clients to develop, understand, and exceed marketing objectives using cutting-edge digital advertising solutions.Key...
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Digital Marketing Manager
6 days ago
Charlottesville, Virginia, United States Elder Research Full timeWe are seeking a highly organized and driven Marketing Manager to join our small, collaborative marketing team at Elder Research, a data science consulting firm.The ideal candidate will have 5-10 years of experience in marketing, communications, or a similar role, with a proven track record of managing corporate events or industry conference...
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Social Media Marketing Specialist
1 month ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Social Media SpecialistUVA Health is seeking a highly skilled and creative Social Media Specialist to join our team. As a key member of our Office of Strategic Marketing and Communications, you will play a crucial role in developing and executing comprehensive social media strategies to elevate our online presence, engage with our community, and...
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Digital Content Strategist
1 week ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob SummaryThe Commonwealth of Virginia seeks a highly skilled Digital Content Strategist to join its team. As a key member of the Communication & Marketing team, you will be responsible for developing and implementing a comprehensive social media strategy to elevate the reputation of the Darden School of Business and demonstrate its value to a global...
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Marketing Operations Coordinator
2 months ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeAbout the RoleWe are seeking a highly skilled and experienced professional to join our team as an Assistant Director, Digital Engagement. This is an exciting opportunity to work with a dynamic team to develop and implement digital marketing strategies that drive engagement and growth for the Commonwealth of Virginia.Key ResponsibilitiesDevelop and execute...
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Marketing Director
2 weeks ago
Charlottesville, Virginia, United States Premium Service Brands Full time{"title": "Marketing Manager", "description": "Job SummaryWe are seeking a highly skilled Marketing Manager to join our team at Premium Service Brands. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies across our portfolio of nine brands.Key ResponsibilitiesDevelop and implement...
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Social Media Marketing Specialist
2 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Social Media SpecialistUVA Health is seeking a highly skilled and creative Social Media Specialist to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing comprehensive social media strategies to elevate our online presence, engage with our community, and promote our reputation as a...
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Influencer Marketing Specialist
6 days ago
Charlottesville, Virginia, United States Rhoback Full timeRhoback is seeking a skilled Influencer Relations Coordinator to manage relationships with content creators and drive growth through innovative influencer marketing strategies.The ideal candidate will have a strong understanding of social media platforms, excellent communication skills, and the ability to craft engaging strategies.Responsibilities...
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Senior Marketing Strategist
2 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Senior Marketing StrategistJoin the Commonwealth of Virginia team as a Senior Marketing Strategist, where you will play a key role in developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.About the RoleThis is a senior-level position that requires a deep understanding of digital marketing channels,...
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Healthcare Marketing Specialist
6 days ago
Charlottesville, Virginia, United States BrightSpring Health Services Full timeAbout the Role:We are seeking a skilled Healthcare Marketing Specialist to join our team at BrightSpring Health Services. As a key member of our organization, you will play a vital role in supporting patients through education and relationship development.This is a great opportunity to grow your marketing and business development skillset while making a...
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Healthcare Marketing Specialist
6 days ago
Charlottesville, Virginia, United States BrightSpring Health Services Full timeAbout the RoleWe are seeking a skilled Healthcare Marketing Specialist to join our team at BrightSpring Health Services. As a key member of our organization, you will play a vital role in supporting patients through education and relationship development.This position offers a great opportunity to grow your marketing and business development skillset while...
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Digital Content Strategist
4 weeks ago
Charlottesville, Virginia, United States Commonwealth of Virginia Full timeJob Title: Assistant Director of Social Media and Content MarketingThe University of Virginia Darden School of Business seeks a creative and innovative Assistant Director of Social Media and Content Marketing to join its Communication & Marketing team. The successful candidate will be responsible for developing and implementing a comprehensive social media...
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Inside Sales and Marketing Specialist
6 days ago
Charlottesville, Virginia, United States Laser Thermal Full timeJob SummaryWe are seeking a highly motivated and results-driven Inside Sales and Marketing Specialist to join our team at Laser Thermal. This role will play a critical part in driving sales growth and enhancing our market presence in the thermal metrology test instruments and services business.Key ResponsibilitiesGenerate leads and qualify new sales...