Digital Marketing Specialist

2 months ago


Charlottesville, Virginia, United States Commonwealth of Virginia Full time
Job Summary

We are seeking a highly skilled Senior Marketing Strategist to join our team at the Commonwealth of Virginia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business outcomes and maximize ROI.

Key Responsibilities
  • Develop and manage strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for assigned portfolios, programs, and/or departments.
  • Oversee system-level marketing strategy and positioning for assigned specialties, enhancing brand and specialty reputation, and optimizing volume and market share.
  • Serve as strategic and operational lead for a variety of initiatives, mentoring individuals within the team and overseeing cross-functional projects, while continuously leveraging the latest digital marketing best practices from healthcare and other industries.
  • Develop strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive, and market data insights, to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, communication preferences, messaging strategy, and measurement plans/learnings).
  • Drive messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams, and outside agencies, understanding their processes, methods, and expertise to help ensure they effectively deliver during asset development and execution.
  • Partner with channel subject matter experts to identify, capture, and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work.
  • Source, package, and present information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives, reporting out on media metrics and KPIs.
  • Oversee ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
Requirements
  • Bachelor's Degree in business, marketing communications, or other related field required.
  • 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
  • None required.


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