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Digital Engagement Specialist

2 months ago

Charlottesville, Virginia, United States Commonwealth of Virginia Full time
Job Summary

The University of Virginia seeks a highly skilled Assistant Director, Digital Engagement to support digital marketing and communications for events, programs, and updates for University Advancement's Office of Engagement.

Key Responsibilities
  • Develop and execute digital marketing email campaigns, including building email templates, procuring constituent data, and scheduling email sends.
  • Design and build registration forms for virtual and in-person events using enterprise platforms and tools.
  • Ensure all marketing content aligns with brand guidelines, tone, and voice to maintain brand consistency across all channels.
  • Coordinate with partners to ensure seamless integration of registration forms with event logistics and marketing efforts.
  • Update and manage relevant registration data fields in accordance with data management best practices.
  • Monitor email performance metrics, analyze results, and implement strategies for continuous improvement.
  • Provide feedback and recommendations to partners to enhance the quality and effectiveness of marketing materials.
  • Independently manage project plans utilizing internal digital project management system.
  • Collaborate with cross-functional teams to align digital marketing initiatives with overall marketing objectives.
  • Participate in University Advancement and Office of Engagement events and activities, including some travel.
Requirements
  • Bachelor's degree in a related field.
  • At least one year of experience in digital marketing or a related field.
  • Ability to work independently and take a concept to successful completion with little oversight.
  • Interpersonal, written, and verbal communication skills across mediums.
Preferred Qualifications
  • Two years of experience in digital marketing or a related field.
  • Strategic and creative thinker; strong analytical and critical-thinking skills.
  • Database platform entry; HTML and/or MJML Email Creation; Content Management Systems (Drupal and WordPress); Project Management Tools; Canva; Cvent; Eventbrite; and Salesforce.
About the University of Virginia

The University of Virginia is committed to diversity, equity, and inclusion. We strive to create a welcoming and inclusive environment for all employees, students, and visitors. We believe that diversity is excellence expressing itself through every person's perspectives and lived experiences.

The University of Virginia offers a flexible and hybrid workplace. All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using various technologies and tools.

This position may work from anywhere, with the expectation of being in Charlottesville a minimum of four times a year at UVA's expense.