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Manager of Strategic Marketing Partnerships

2 months ago

New York, New York, United States Kenneth Cole Productions, Inc. Full time
Job Overview

KENNETH COLE PRODUCTIONS:

With a legacy spanning over 35 years, Kenneth Cole Productions, Inc. stands as a leader in the fashion industry, renowned for its innovative designs and marketing strategies. Our greatest asset is our team of Associates, who embody courage and a relentless pursuit of excellence in designing, marketing, and selling a diverse range of footwear, apparel, and accessories.

POSITION SUMMARY:

The Marketing Manager for Strategic Collaborations plays a pivotal role in crafting and executing marketing initiatives for Kenneth Cole's portfolio of licensed strategic partners, both in domestic and international markets. This role is essential in shaping marketing strategies that align with partner growth objectives while also supporting overarching brand growth goals, identifying opportunities within various distribution channels. The Marketing Manager serves as the primary liaison between the brand and its partners.

The responsibilities include, but are not limited to:

  • Reporting to the Senior Director of Integrated Marketing and collaborating cross-functionally with both internal and external stakeholders to address strategic partner requirements.
  • Acting as the main communication conduit between brand marketing and licensed strategic partners, facilitating all marketing campaign inquiries.
  • Collecting and supporting seasonal content creation requests from strategic partners, ensuring alignment with the brand's comprehensive marketing strategy.
  • Initiating briefs for the internal brand team regarding partner requests that support ongoing initiatives, seasonal campaigns, or new product launches.
  • Coordinating strategies for brand and performance enhancements on platforms such as Amazon and Macy's, in partnership with strategic partners, the KCP strategic partnerships team, and external agencies, to boost brand visibility and channel growth.
  • Ensuring that strategic partners maintain effective communication regarding Amazon assortment details to optimize representation on the brand's store page.
  • Integrating into the go-to-market process to ensure that all components of strategic partner marketing support are initiated early and incorporated into the overall seasonal brand strategy.

REPORTING RELATIONSHIPS:

This position reports directly to:

  • Senior Director of Integrated Marketing

This role collaborates internally with the following departments:

  • Strategic Partnerships (domestic and international)
  • Creative Services and Social Media
  • Public Relations and Social Impact

QUALIFICATIONS:

  • A minimum of 5+ years of experience in a marketing role.
  • Strong project management capabilities and the ability to prioritize multiple partners and initiatives in a complex environment.
  • Comprehensive understanding of a full funnel marketing approach and related tactics.
  • Proficiency in defining measurement objectives and analyzing marketing campaign performance to inform future strategies.
  • Experience in digital marketing, platform marketing, and media strategies.
  • Excellent communication and writing skills.
  • An editorial mindset that seeks to understand audience consumption patterns and effective marketing approaches.
  • Proficient in Microsoft and/or Mac Office applications, including PowerPoint and Keynote.
  • Ability to manage multiple tasks in a high-volume, fast-paced work environment.
  • Capability to work effectively across various functions.

ADDITIONAL COMPETENCIES:

  • Ability to thrive in a fast-paced environment.
  • Self-motivated and proactive, while also being a collaborative team player.
  • Strong communication skills with a keen attention to detail.
  • Flexibility and effective problem-solving abilities.
  • Strong interpersonal skills with a professional demeanor.
  • Commitment to quality, efficiency, and effectiveness.

EDUCATIONAL BACKGROUND:

  • Bachelor's degree in marketing or a related field.

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