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Strategic Senior Social Marketing Lead
2 months ago
We are seeking a highly experienced and strategic Senior Social Marketing Lead to join our Amazon team. As a key member of our Cross Channel and Category Marketing Team (XCM), you will be responsible for setting the vision and strategy for how Amazon leverages social channels to deepen brand affinity and purchase intent across Amazon and Prime businesses.
Key Responsibilities- Set vision and annual social media strategies across Amazon and Prime brands, including campaign level social briefs through to execution oversight, including our paid social media efforts across Meta, TikTok, Snapchat and other channels.
- Serve as subject matter expert on social media best practices and emerging trends to ensure XCM remains best in class in social strategy and execution, including agile production capabilities.
- Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis and executive reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.
- Manage social agencies (including in-house Creative team) and partners to deliver the best-in-class campaigns and content to our customers.
- Lead small team of direct and dotted line reports, fostering a culture of collaboration and bar-raising performance.
- Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
- Identify new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences.
- Partner across functional teams (including Media, Insights, Creative, Operations, Finance) to drive process improvement and efficiency.
The central XCM organization runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200 strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world.
Basic Qualifications- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales