Marketing Coordinator

20 hours ago


Bossier City, Louisiana, United States Caesars Entertainment Full time
Job Summary

**Job Title:** Marketing Coordinator

**Job Summary:** We are seeking a highly skilled Marketing Coordinator to join our team at Caesars Entertainment. The successful candidate will be responsible for coordinating all advertising, publicity, artwork, production, special event, and promotion activities. This role will also involve assisting in the creation of an annual marketing plan and budget, as well as maintaining a monthly reconciliation binder with separate categories for print, radio, TV, outdoor, special event, promotion, and production insertion/job orders.

Key Responsibilities
  • Assist in the creation of an annual marketing plan and budget in accordance with Caesars' guidelines and Marketing's input.
  • Coordinate media placement, special events, promotions, and public relations creative related activities in coordination with advertising/creative agencies/firms as appropriate.
  • Maintain a monthly reconciliation binder with separate categories for print, radio, TV, outdoor, special event, promotion, and production insertion/job orders.
  • Reconcile bills with insertion/job orders as they come in and investigate and follow up on any variances.
  • Submit correct bills for payment to accounts payable in accordance with Caesars' procedures.
  • Assist with maintaining computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas.
  • Prepare binders and/or power point presentations for quarterly reviews.
  • Maintain two monthly binders; one for keeping copies of all Caesars/Horseshoe/Harrah's print advertising and publicity copies and one for keeping copies of all Caesars/Horseshoe/Harrah's competitor print advertising and publicity copies.
  • Update spreadsheets regarding RSVP rates, no-show rates, direct mail analysis, key marketing indicators, etc.
  • Attend events and entertainment as needed.
  • Assist Entertainment & Events Manager with duties surrounding events such as setting up meet & greets, ensuring correct signage placement before & after event, and helping with general setup.
  • Maintain a cataloged photo library of property, events, and entertainment, etc.
  • Assist with coordinating vendor activities from inception to completion including advertising agency(s), media, (artists, printers), sign maker(s), event planners, etc.
  • Assist with ensuring ads are approved by all necessary departments/individuals in accordance with Caesars guidelines prior to releasing them for publication/airing/display.
  • Assist in the resolution of Horseshoe/Harrah's and vendor challenges.
  • Assist with monitoring all Horseshoe/Harrah's creative including logo and PMS color/typestyle consistency in accordance with Caesars guidelines, signage, ad copy, print, electronic, and outdoor media in accordance with Marketing's and the Caesars' guidelines.
  • Assist with monitoring all Horseshoe/Harrah's media placement in accordance with Caesars guidelines.
  • Provide reports as requested by the Marketing manager including reach and frequency analysis, advertising effectiveness research, GRP/TRP, CPP, TSL, and Arbitron ratings/demographic analysis, competitive (ongoing), and bids for creative (as requested in accordance with Caesars guidelines).
  • Maintain confidentiality of information and agree to and sign the Horseshoe confidentiality agreement.
  • Maintain a cataloged tape library of all Horseshoe/Harrah's and Horseshoe/Harrah's competitor electronic advertising and publicity.
  • Assist with special events/entertainment events and produce or update spreadsheets designed to track events.
Requirements
  • Bachelor's degree (B.A) from four-year college or university in Marketing, Communications, Journalism, Business Administration or related subject matter preferred.
  • Experience in Hotel/Casino, Hospitality, and Food and Beverage Marketing, Advertising, and Publicity preferred.
  • Strong communication skills.
  • PC computer literacy and ability, including Microsoft Office for Windows (Word, Excel, PowerPoint), Calendar Maker, Internet/Mail.
  • Strong Excel and PowerPoint skills.
  • Ability to obtain the appropriate work authorization per gaming regulations required.
  • Ability to work weekends, holidays, and special events.
  • Must present a well-groomed appearance.
  • Must be able to read, write, speak, and understand English.


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