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Event Marketing Specialist

2 months ago

Bossier City, Louisiana, United States ASM Global Full time

Position Overview:

ASM Global is in search of a dedicated Event Marketing Specialist to enhance our marketing initiatives. In this role, you will oversee the coordination of event timelines, develop marketing analytics, and manage engaging content for various digital platforms. Additionally, you will play a crucial role in outreach efforts aimed at expanding our community engagement and executing innovative marketing tactics to boost attendance.

Key Responsibilities:

  • Manage event timelines and adjust promotional materials as needed
  • Develop and distribute a monthly electronic newsletter
  • Participate in events to gather content for digital platforms
  • Compile post-event marketing analytics
  • Assist in expanding community engagement databases
  • Manage content for the social media strategy
  • Execute innovative marketing tactics
  • Generate reports on email marketing performance
  • Analyze traffic from marketing campaigns
  • Monitor media coverage and prepare summaries
  • Support marketing strategy development
  • Perform additional administrative tasks as required

Qualifications:

  • Must pass a criminal background screening
  • Strong communication and organizational abilities
  • Capability to handle multiple tasks and adapt to varying schedules
  • Proficient in Microsoft Office Suite and Adobe Creative Suite
  • Familiarity with various social media platforms
  • Experience in copywriting

Work Environment:

This role requires adaptability in working hours, including potential weekends and holidays. Physical demands may include walking, lifting, and standing for prolonged periods.