Marketing and Communications Director
19 hours ago
We are seeking a seasoned Marketing and Communications Director to drive our organization's marketing and communications efforts forward. This key role will be responsible for developing and implementing data-driven marketing strategies, overseeing comprehensive communication efforts, and managing our online presence to align with our organization's objectives.
Key Responsibilities:
* Develop and implement strategic marketing and communication plans to drive lead generation, leveraging tools like Google Ads and HubSpot for account-based marketing strategies, targeted and retargeted advertising
* Organize, promote, and host webinars that engage our target audience and build brand awareness
* Create compelling, SEO-optimized content for various platforms, including our website, social media, email campaigns, and print materials, ensuring consistency in message and tone across all channels
* Manage the organization's online presence, including website updates, overseeing social media accounts, and curating an engaging blog
* Monitor and analyze marketing and communications performance metrics to measure the effectiveness of campaigns, making data-driven decisions to maximize results
* Collaborate with cross-functional teams to ensure marketing and communication efforts align with overall business objectives
* Foster and sustain relationships with media, industry organizations, and strategic partners
* Stay current on industry trends and innovations, incorporating them into our marketing and communication strategies as relevant
Requirements:
* 5+ years of experience in marketing and communications, preferably in a digital agency environment
* Strong written and verbal communication skills
* Excellent project management and organizational skills
* Proficiency with content management systems, social media, email marketing, and analytics tools
* Experience with HubSpot, Ads platforms, Google Analytics, Google Tag Manager, and similar tools
* Bachelor's degree in marketing, communications, or a related field
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