Director, Brand Narrative

1 week ago


Santa Monica, California, United States FIGS Full time
Job Description

FIGS is seeking a talented Director, Brand Narrative to oversee brand voice and manage storytelling across all marketing channels. As a key member of the marketing team, this role is responsible for creating engaging, informative, and brand-driven content that aligns with marketing initiatives.

Key Responsibilities
  • Develop Narrative Strategy: Deliver world-class narrative strategy and direction to drive brand voice and storytelling.
  • Set Brand Voice: Establish a clear and consistent brand voice for FIGS, including crafting style guides, editing copy, and brainstorming ideas for content.
  • Build Brand Voice Approach: Develop an overarching approach to FIGS' brand voice and content strategy that can be articulated across all marketing touchpoints.
  • Partner with Team: Collaborate closely with teammates to create connected concepts, from ideation through production and delivery.
  • Maintain Narrative Documentation: Develop, oversee, and maintain narrative documentation, including brand voice guides, style guides, and editorial guidelines.
  • Work Cross-Functionally: Partner with the marketing and product teams to create engaging and informative content that supports business goals and drives customer engagement and conversion.
  • Analyze Content Performance: Analyze content performance and utilize data to inform future content decisions.
  • Lead Editorial Team: Lead, develop, and inspire a team responsible for writing, publishing, and editorial planning.
Requirements
  • Education: Bachelor's degree, preferably in English, Writing/Journalism, Communications, or Advertising.
  • Experience: 5-8 years in copywriting, journalism, and/or creative concepting, with a background working within Brand Creative at an agency or for an e-commerce brand.
  • Team Management: Experience managing a team of writers and leading teams of narrative experts, storytellers, and writers.
  • Writing Expertise: Proven writing expertise with the ability to craft messaging and creative frameworks with end in mind.
  • Collaboration: Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc.
What You'll Bring
  • Passion for Storytelling: An obsession for storytelling with wit, craft, and taste.
  • Writing Expertise: Writing expertise with the ability to craft messaging and creative frameworks with end in mind.
  • Collaboration: Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc.
  • Leadership: Experience leading teams of narrative experts, storytellers, and writers.
Benefits

FIGS offers a comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. Additionally, you'll enjoy a generous 401(k) program, with a company match up to the first 6% of your contribution, and 12 company holidays, plus flexible vacation time.



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