Sales and Marketing Director

12 hours ago

Fort Worth, Texas, United States Wilks Full time
Job Title: Sales and Marketing Director

Company Information: Wilks is a leading provider of innovative solutions for the oil and gas, construction, industrial, and recreational markets. Our mission is to protect assets and the environment through seamless layers of protection. We leverage our expertise in coatings and linings to provide products and installation services for waterproofing, corrosion protection, and primary and secondary containment.

Position Summary:

The Sales and Marketing Director will lead our efforts in promoting innovative secondary containment and waterproofing solutions, specifically polyurea coatings and linings, within a diverse market base including oil and gas, commercial, and industrial sectors. This role demands a strategic thinker with proven execution skills, a strong entrepreneurial mindset, and the ability to work cross-functionally to drive innovation and collaborate effectively across diverse teams.

Key Roles and Responsibilities:
  • Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment and waterproofing solutions, particularly polyurea coatings and linings, in the oil and gas, commercial, and industrial sectors.
  • Lead, mentor, and inspire a team of outside sales representatives and estimators, fostering a culture of high performance and innovation.
  • Develop and execute marketing campaigns and product strategies to accelerate growth, participating in new product development to ensure alignment with market needs and company objectives.
  • Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry, and exploring international opportunities.
  • Strengthen relationships with existing clients, leading client meetings and presentations to support the sales team, negotiating Master Service Agreements and Terms and Conditions with clients.
  • Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
  • Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
  • Forecast sales projections, track performance, and achieve outcomes in a timely manner, utilizing SharePoint and PowerBI to manage and analyze data for informed decision-making.
  • Monitor competitors' products, services, and pricing strategies, implementing measures to enhance competitive advantage and surpass competitors' offerings.
  • Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
  • Manage and update customer databases, ensuring accuracy and effectiveness.
Required Education, Experience, and Qualifications:
  • Bachelor's Degree required.
  • 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
  • Oil and Gas experience preferred.
  • Strong background in construction and project estimation preferred.
  • Strong verbal and written communication skills.
  • Excellent interpersonal skills and proven attention to detail.
  • Must be able to work effectively with managers, including upper management and field personnel.
  • Ability to work in a fast-paced environment, adapting to changes quickly.
  • Proficient with Microsoft Office tools, including Excel, Word, PowerPoint, and Outlook, with familiarity with SharePoint and PowerBI preferred.
  • Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.
Working Conditions:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.
  • Positions self to install equipment, including under desks.
  • Moves throughout the building to access files.
  • Must be able to comprehend and follow written and oral instructions.
  • Must be able to complete tasks even with frequent interruptions.
  • Must be able to use discretion and independent judgment as needed.
  • Must be able to speak clearly on the phone and to fellow workers.
Benefits:
  • Competitive Compensation Package.
  • Medical, Dental, and Vision Coverage.
  • 401K and Company Match.
  • Life Insurance and Long-Term Disability Coverage – 100% Company Paid.
  • Health Savings Account (HSA).
  • Gym Reimbursement Program.
  • Tuition Reimbursement Program.
  • Wellness Check Program – Insurance Premium Discounts.
  • EAP Resources.
  • Paid Holidays.
  • Paid Time Off (PTO).

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