Marketing Director
4 weeks ago
The Director of Marketing is responsible for crafting and executing marketing strategies to grow awareness and reach of TBN Networks' cornerstone brands. Reporting to the SVP of Marketing & Communications, this role leads the team responsible for promotions, brand building, and marketing strategies to support ministry objectives.
Key Responsibilities:
- Develop and execute marketing campaigns to achieve ministry goals.
- Lead the marketing team to create and implement brand strategies.
- Collaborate with Programming, Digital Platforms, and other departments to expand TBN's reach.
- Measure and evaluate marketing effectiveness using benchmarks and market analysis research.
- Optimize opportunities through web content and relevancy to expand TBN's footprint in digital media.
Requirements:
- Minimum 5-7 years of experience in Marketing, with a track record of success in major markets, television experience, or agency experience preferred.
- Minimum 5 years of experience in Management/Leadership, with leadership experience in the Christian television industry preferred.
- Experience in digital marketing, SEO, SEM strategies, and donor development and fundraising is required.
- Strong written and verbal communication and presentation skills, with a collaborative and flexible style.
- Demonstrated commitment to the social sector with a passion for TBN's mission and values.
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