Marketing Director

4 weeks ago


Fort Worth, Texas, United States TBN Full time
Job Description

The Director of Marketing is responsible for crafting and executing marketing strategies to grow awareness and reach of TBN Networks' cornerstone brands. Reporting to the SVP of Marketing & Communications, this role leads the team responsible for promotions, brand building, and marketing strategies to support ministry objectives.

Key Responsibilities:

  • Develop and execute marketing campaigns to achieve ministry goals.
  • Lead the marketing team to create and implement brand strategies.
  • Collaborate with Programming, Digital Platforms, and other departments to expand TBN's reach.
  • Measure and evaluate marketing effectiveness using benchmarks and market analysis research.
  • Optimize opportunities through web content and relevancy to expand TBN's footprint in digital media.

Requirements:

  • Minimum 5-7 years of experience in Marketing, with a track record of success in major markets, television experience, or agency experience preferred.
  • Minimum 5 years of experience in Management/Leadership, with leadership experience in the Christian television industry preferred.
  • Experience in digital marketing, SEO, SEM strategies, and donor development and fundraising is required.
  • Strong written and verbal communication and presentation skills, with a collaborative and flexible style.
  • Demonstrated commitment to the social sector with a passion for TBN's mission and values.

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