Head of Business Analytics

1 week ago

Philadelphia, Pennsylvania, United States Publicis Health Media Full time

About Publicis Health Media

Publicis Health Media is a premier health media agency in the United States, dedicated to crafting solutions that connect individuals with significant health and wellness resources daily. Our commitment to health and wellness drives our efforts across the media landscape, assisting patients in navigating crucial moments in their healthcare journeys.

Despite our growth to become the leading agency in our sector, we maintain the innovative spirit of a startup. This dynamic environment empowers us to create groundbreaking "health media firsts" for our clients, all while embodying the essence of #phmlove.

Position Overview

The Director of Business Intelligence will leverage extensive experience in data analysis and strategic consulting to serve as the BI lead for various enterprise clients within the health and wellness sector. A critical aspect of this role is the ability to utilize diverse data sources to illustrate the business impact of our media and marketing initiatives while translating insights into actionable strategies for our clients.

This position reports directly to the VP of Business Intelligence.

Key Responsibilities

While each engagement is distinct, typical responsibilities include:

  • Establishing professional relationships with internal and client team members, ensuring high-quality communication and deliverables.
  • Collaborating with internal and external partners to develop measurement plans that align with client objectives and address challenges with clear success metrics.
  • Overseeing the formulation of business rules and engagement parameters, participating in the scoping process with Finance and Operations teams, and managing requests for proposals from external vendors.
  • Managing internal data sources and third-party vendor data streams that comprise our custom measurement platform, ensuring adherence to timelines and delivery schedules.
  • Transforming available data into insights regarding the effectiveness of our programs in influencing target audience behavior, while identifying opportunities for program enhancement.
  • Utilizing insights to create presentations, reports, and various client deliverables in both face-to-face and virtual settings.
  • Identifying opportunities for growth through consultative selling with existing clients and participating in new business development initiatives as they arise.
  • Contributing to business growth, either organically or by assisting in the pitch process for new client acquisition.
  • Gaining experience across multiple facets of the client base, including healthcare professional and direct-to-consumer media, data integration projects, and third-party partnerships.
  • Demonstrating expertise in developing measurement frameworks for diverse clients, employing various analytical methods and providing evaluation and recommendations.
Qualifications
  • Comprehensive understanding of how clients utilize their multi-channel marketing strategies to engage customers.
  • Proven experience managing multiple client projects simultaneously, addressing the diverse needs of a varied client base.
  • Experience in guiding the career development and daily operations of junior team members.
  • Proficient in business IT software, particularly MS Excel, with the ability to perform complex functions.
  • Familiarity with business intelligence tools such as MicroStrategy and Datorama.
  • Willingness to travel as required by client needs, typically 10 to 15% of the time.

Education and Experience

  • A Bachelor's Degree, preferably in a related field, is required.
  • A minimum of 7 years of experience in data analytics consulting or quantitative marketing/analysis, with a focus on healthcare, pharmaceuticals, and life sciences.

#LI-hybrid

Additional Information

At Publicis Groupe, we embrace the motto "Viva La Différence," believing that our diversity strengthens us. We celebrate all identities and strive to create equitable and inclusive experiences for all talent. Our comprehensive benefits package includes medical, dental, and vision coverage, disability insurance, a 401K plan, parental and family care leave, tuition reimbursement, and flexible time off.

All information will be kept confidential in accordance with EEO guidelines.

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