Head of Business Analytics

2 weeks ago

Philadelphia, Pennsylvania, United States Publicis Health Media Full time

Company Overview

Publicis Health Media stands as a premier health media agency in the United States, committed to crafting solutions that connect individuals with impactful health and wellness resources daily. Our dedication to health and wellness drives our innovative work across the media landscape, guiding patients through pivotal moments in their healthcare journeys.

Despite our growth into the leading agency in our sector, we maintain the dynamic spirit of a startup. This unique blend of energy and innovation empowers us to deliver groundbreaking "health media firsts" for our clients, all while embodying the essence of #phmlove.

Position Overview

The Director of Business Intelligence will leverage extensive experience in data analysis and strategic consulting as the BI lead for various enterprise clients within the health and wellness sector. Success in this role hinges on the ability to harness diverse data sources to not only illustrate the business impact of our media and marketing initiatives but also to translate insights into actionable strategies for our clients.

This position reports directly to the VP of Business Intelligence.

Key Responsibilities

While each engagement is distinct, typical responsibilities include:

  • Establishing professional relationships with internal and client team members, ensuring high-quality communication and deliverables.
  • Collaborating with internal and external partners to develop measurement plans that align with client objectives and address challenges with clear definitions of success.
  • Overseeing the formulation of business rules and engagement parameters, participating in the scoping process with Finance and Operations teams, and managing proposals from external vendors.
  • Managing internal data sources and third-party data streams that comprise our custom measurement platform, ensuring adherence to timelines and delivery schedules.
  • Transforming available data into insights regarding program success in influencing target audience behavior, while identifying opportunities for optimization.
  • Utilizing insights to create presentations, reports, and various client deliverables in both in-person and virtual settings.
  • Identifying opportunities for expanding our presence through consultative selling and participating in new business development as needed.
  • Contributing to business growth through organic development and supporting the pitch process for new client acquisition.
  • Demonstrating experience across multiple facets of the client base, including healthcare professional and direct-to-consumer media, data integration projects, and third-party partnerships.
  • Exhibiting expertise in developing measurement frameworks for diverse clients, employing various analytics methodologies and providing evaluation and recommendations.
Qualifications
  • Comprehensive understanding of how clients utilize their multi-channel marketing strategies to engage customers.
  • Proven experience managing multiple client projects simultaneously, addressing the diverse needs of a varied client base.
  • Experience in mentoring junior team members and managing their daily workflow.
  • Proficient in business IT software, particularly MS Excel, with the ability to perform complex functions.
  • Familiarity with business intelligence tools such as MicroStrategy and Datorama.
  • Willingness to travel as client needs arise, typically around 10 to 15% of the time.

Education and Experience

  • A Bachelor's Degree in a relevant field is required.
  • A minimum of 7 years of experience in data/analytics consulting or quantitative marketing, particularly within healthcare, pharmaceuticals, or life sciences.

#LI-hybrid

Additional Information

At Publicis Groupe, we embrace the motto "Viva La Différence," which signifies our belief in the strength of diversity. We celebrate all identities and are committed to fostering an inclusive environment for all talent. Our comprehensive benefits package supports the diverse needs of our workforce, promoting growth and well-being for every individual.

All information will be kept confidential in accordance with EEO guidelines.

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