Executive Creative Director
4 days ago
UMass Amherst is seeking an experienced and visionary Executive Creative Director to lead our marketing and communications efforts. As a key member of the MarCom leadership team, you will be responsible for translating marketing strategies into compelling creative concepts and expressions that bring the UMass brand to life.
Key Responsibilities- Lead the Creative Team: Manage a team of designers, writers, editors, video producers, and photographers to ensure high-quality output across all platforms.
- Develop Strategic Vision: Provide a clear and compelling vision for the brand direction, guiding the planning, execution, and optimization of brand initiatives and campaigns.
- Collaborate with Stakeholders: Work closely with peers on the MarCom leadership team and University Relations to reinvigorate and execute a comprehensive communication and marketing brand strategy for the campus.
- Build and Maintain Relationships: Develop and maintain strong working relationships across the campus, guiding and supporting schools, colleges, and campus units on brand strategies, solutions, and executions.
- Manage External Partners: Select and manage the work of outside agency partners and other suppliers, ensuring all creative work is aligned with brand strategies and guidelines.
- Ensure Brand Consistency: Ensure consistent and unified brand identity across all deliverables and platforms/channels, and ensure all internal and external communications are consistent with the brand's voice, tone, and visual identity.
- Measure and Report: Measure the effectiveness of brand initiatives and campaigns, and provide regular reports and insights to senior leadership to inform brand strategy and creative direction.
- Education: Bachelor's degree.
- Experience: A minimum of 10 years' experience in design, brand development, and multimedia leadership.
- Leadership Skills: Experience leading large and diverse creative teams in a complex organization, with demonstrated ability in advancing organizational goals.
- Collaboration: Experience working in an iterative and collaborative environment, directing alongside marketing leaders, creative designers, and concept developers.
- Creative Skills: Extensive hands-on experience in conceptual storytelling, with proven ability to concept, write, and direct creative for full marketing campaigns and specific marketing materials.
- Client Service: Exceptional client service skills.
- Analytical Skills: Strong analytical skills and ability to apply them to creative work.
- Team Leadership: Achievement in building, mentoring, and leading a high-performing team of creatives.
- Aesthetic Sense: High level of aesthetic sense with a critical eye and sharp attention to detail.
- Communication Skills: Exceptional communication skills, both verbal and written.
- Marketing Trends: Deep understanding and application of marketing trends and modern marketing technology.
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